Usher has become the latest celebrity to collaborate with Kim Kardashian’s SKIMS brand, joining the ranks of other stars who have partnered with the popular undergarment line. The R&B singer is set to be the face of the new SKIMS Men’s campaign, showcasing the brand’s underwear collections in a series of promotional images.
Key Takeaway
Usher has teamed up with Kim Kardashian’s SKIMS brand to promote the new SKIMS Men’s campaign, showcasing the brand’s underwear collections and coinciding with the release of his new album, “Coming Home.”
Usher’s Collaboration with SKIMS
Usher will be promoting SKIMS’ Stretch and Cotton collections, as well as the release of four new colorways as part of the campaign. The decision to feature Usher in the campaign is significant, given his status as a well-known sex symbol and his enduring popularity.
Connection to Usher’s New Album
Usher’s collaboration with SKIMS is also tied to the release of his new album, “Coming Home.” In a video filmed for the partnership, Usher discusses the connection between his music and his involvement with SKIMS, emphasizing his return to his R&B roots and his enduring appeal.
Availability
The limited edition digital version of Usher’s album will be released on Feb. 8 at 9 PM PT/Feb. 9 at midnight ET, coinciding with the launch of the new SKIMS products. The SKIMS Men’s collection, including the items promoted by Usher, will be available for purchase starting Feb. 12 at 9 AM PT on the SKIMS Men Shop website.
Expanding Lineup
Usher’s collaboration with SKIMS follows Kim Kardashian’s successful partnerships with other prominent figures such as Neymar Jr. and Nick Bosa. The brand’s ability to attract high-profile individuals to promote its products underscores its growing influence in the fashion industry.
