Kim Kardashian’s shapewear empire, Skims, is expanding its reach with the launch of a men’s line. To promote this exciting venture, Kardashian has enlisted the help of two influential athletes, Neymar Jr. and Nick Bosa, who are not afraid to bare it all.
Key Takeaway
Kim Kardashian’s shapewear company, Skims, is set to launch a men’s line, and they’ve enlisted the help of Neymar Jr. and Nick Bosa to promote the brand. This move signifies Skims’ expansion into the male market and its commitment to inclusivity and comfort for all.
Neymar Jr.: A Global Soccer Icon
One of the most famous and influential athletes in the world, Neymar Jr., has been chosen as the face of the Skims Men’s campaign. The Brazilian soccer star, who currently plays for Al Hilal in Saudi Arabia, brings his international appeal and unmistakable style to the brand.
Nick Bosa: A Defensive Force in the NFL
Joining Neymar Jr. in this groundbreaking campaign is Nick Bosa, a star player for the San Francisco 49ers. Known for his outstanding defensive skills, Bosa brings a different kind of athleticism to the Skims Men’s line. With his chiseled physique and strong presence on the field, Bosa embodies the confidence and strength that Skims aims to provide.
The Evolution of Skims
Kim Kardashian, the mastermind behind Skims, expressed her excitement about this new chapter in the brand’s journey. She sees the inclusion of Neymar Jr. and Nick Bosa as a testament to Skims’ evolution into a brand that caters to all genders and demographics.
“To have an icon like Neymar Jr. be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” Kardashian said.
