In an exciting collaboration, reality TV star and entrepreneur Kim Kardashian has joined forces with the National Basketball Association (NBA) to make her underwear line, SKIMS, the official underwear partner of the league. This partnership extends not only to the men’s NBA but also to the Women’s National Basketball Association (WNBA) and USA Basketball.
Key Takeaway
Kim Kardashian’s SKIMS has partnered with the NBA, WNBA, and USA Basketball to become the official underwear brand of these leagues. This collaboration is a testament to SKIMS’ growing influence and will provide the brand with significant exposure. Fans can expect to see SKIMS featured at various NBA events, with players likely wearing the brand’s gear on the court.
The Power of the Partnership
Under the terms of this multi-year deal, Kim Kardashian’s SKIMS will enjoy unprecedented exposure and reach. As the founder of the brand, Kim expressed her pride in this collaboration, stating that it reflects SKIMS’ growing influence on culture. The partnership between SKIMS and the NBA aims to connect people from all walks of life through fashion, sports, and talent, promising an exciting future.
Adam Silver, the NBA’s Commissioner, shares Kim’s enthusiasm for the partnership. He believes that SKIMS has become one of the most influential brands in modern culture. Through this collaboration, NBA fans and SKIMS users can expect unique experiences, new offerings, and premium products.
What to Expect
While specific details of the collaboration are not yet revealed, fans can anticipate seeing SKIMS in various creative ways at NBA events. This includes prominent placement at the All-Star Game, in-season tournaments, and likely during the playoffs. Furthermore, it is highly likely that players themselves will sport SKIMS gear, showcasing the brand’s presence on the court.
Expanding Success for SKIMS
This collaboration follows the recent successful launch of SKIMS’ men’s line, which has achieved record-breaking sales on the digital marketplace. Notable athletes like Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander have shown their support for SKIMS’ men’s collection. With the addition of becoming the NBA’s official underwear partner, SKIMS continues to solidify its position as a leading brand in the industry.
