Deion Sanders, the legendary NFL player and current coach, has set his sights on securing a “lucrative” watch deal for his son, Shedeur Sanders. Shedeur’s now-famous watch celebration has gained significant attention and Deion believes it’s time for his son to capitalize on the viral fame.
Key Takeaway
Deion Sanders is actively seeking a lucrative watch deal for his son, Shedeur Sanders, whose famous watch celebration has caught the attention of NFL players and fans. Shedeur’s rising fame, combined with the NCAA’s new rules allowing student-athletes to profit from their popularity, presents a tremendous opportunity for both father and son.
The Iconic Watch Celebration
Shedeur Sanders, the star quarterback for Colorado, has been showcasing his signature move for weeks. After every big play, he proudly displays a stylish timepiece on his left wrist. However, it was Shedeur’s epic victory over Arizona State that catapulted the celebration to new heights.
The Influence Spreads
The watch celebration gained tremendous popularity among NFL players, with notable names such as Garrett Wilson, Breece Hall, and Davante Adams imitating the move before and after their games over the weekend. The catchy celebration has captured the attention of fans and players alike.
The Shedeur Effect
Earlier this year, DJ Khaled named the celebration “The Shedeur,” solidifying its place in pop culture. Now, Deion Sanders, father to Shedeur, wants to leverage the moment to secure a lucrative watch deal for his 21-year-old son.
Deion’s Plea for a Lucrative Watch Deal
“It’s hilarious to me because he and I joke about it on a daily basis,” Coach Prime said. “We just got to get him a lucrative watch deal. He can’t keep doing it for free. He can’t keep doing it for nothing.”
Deion wants to capitalize on Shedeur’s rising fame and ensure that he receives just compensation for his unique celebration. Shedeur’s infectious personality and on-field success make him a prime candidate for endorsement opportunities.
The Opportunity with NCAA’s New Name, Image, and Likeness Rules
Fortunately for Shedeur, the NCAA’s recent implementation of name, image, and likeness rules paves the way for him to land lucrative deals. These new regulations enable college athletes to profit from their fame and receive compensation for their endorsements.
While no specific watch deal seems to be in the works publicly, it is only a matter of time before Shedeur Sanders receives a tempting offer. Deion Sanders is eagerly awaiting the moment when his son’s talent and marketability converge to secure a highly sought-after watch deal. The buzz around Shedeur’s celebration is undeniable, and Deion is determined to make the most of this opportunity.
