Recording Academy CEO Harvey Mason Jr. has stated that the controversial AI-generated collaboration between Drake and The Weeknd, titled “Heart on My Sleeve,” could be eligible for a Grammy award. Despite the artists’ previous issues with the Grammys, Mason believes that the track, created by the anonymous entity known as Ghostwriter, has opened up new possibilities for the music industry.
Key Takeaway
- Recording Academy CEO Harvey Mason Jr. believes that the AI-generated collaboration between Drake and The Weeknd, titled “Heart on My Sleeve,” is eligible for a Grammy nomination.
- The track, created by Ghostwriter, has garnered attention for its potential impact on the music industry and the possibility of introducing artificially-generated voices to the Grammy Awards.
- Both Drake and The Weeknd have previously boycotted the Grammys and expressed their dissatisfaction with the awards.
- Ghostwriter’s continued releases of AI-generated music, including the recent track “Whiplash” featuring soundalikes for Travis Scott and 21 Savage, demonstrate his commitment to pushing the boundaries of the industry.
An Unorthodox Collaboration
The AI-generated track, “Heart on My Sleeve,” surfaced in April and featured vocals that resembled those of Drake and The Weeknd. Although the record label Universal Music Group expressed disapproval and had the track removed from digital music platforms, Mason sees potential in the song for Grammy recognition.
Mason praised the creativity behind “Heart on My Sleeve” and highlighted the fact that it was written by a human, making it eligible for nomination. He believes that if Ghostwriter and the track received a nomination, it could change the landscape of music and pave the way for songwriters who utilize artificially-generated voices.
Drake and The Weeknd’s Grammy Boycott
The collaboration comes amidst both Drake and The Weeknd’s ongoing boycott of the Grammys. The artists have been critical of the awards and have taken steps to distance themselves from the institution. They have withdrawn nominations and refused to submit their own music for consideration.
Although it remains uncertain how the artists themselves would feel about “Heart on My Sleeve” being nominated, Mason’s endorsement highlights the potential impact of AI-generated music on the industry and awards shows.
New Career Strides for Ghostwriter
Meanwhile, Ghostwriter continues to make waves with his AI-generated music. Following the release of “Heart on My Sleeve,” the anonymous creator dropped another track titled “Whiplash.” This new release features CPU-generated soundalikes for artists Travis Scott and 21 Savage. It seems Ghostwriter is determined to push the boundaries of what is possible in the music industry and potentially even secure a Grammy nomination.
