How To Get My Podcast On Audible

What is Audible?

Audible is the leading provider of premium digital spoken audio content, offering a vast library of audiobooks, podcasts, and other audio content. It was acquired by Amazon in 2008 and has since become a favorite platform for people worldwide to listen to their favorite books, news, podcasts, and more.

With millions of active users and a wide range of genres and categories available, Audible provides a great opportunity for podcasters to expand their audience and reach new listeners.

One of the standout features of Audible is its extensive collection of audiobooks. From bestsellers to classics and everything in between, there is something for every listener’s taste. Additionally, Audible offers exclusive content, including original podcasts and audio shows that can’t be found anywhere else.

Not only does Audible provide a high-quality listening experience, but it also offers convenient features such as the ability to listen offline, customize playback speeds, and sync across multiple devices. This makes it easy for users to enjoy their favorite content wherever and whenever they want.

By putting your podcast on Audible, you not only gain exposure to a massive and engaged audience but also tap into the credibility and trust associated with the Audible brand. This can significantly boost your podcast’s visibility and potential for growth.

Now that you understand what Audible is and the benefits it offers, let’s explore how you can get your podcast on this influential platform.

Why should I put my podcast on Audible?

Putting your podcast on Audible can offer a myriad of benefits and opportunities for podcasters looking to expand their reach and gain a wider audience. Here are some compelling reasons why you should consider putting your podcast on Audible:

Access to a vast and engaged audience: Audible has millions of active users who are eager to discover new audio content. By having your podcast on Audible, you can tap into this large audience and increase your chances of attracting new listeners.
Increased credibility and visibility: Audible is a highly respected platform known for its quality and diverse range of audio content. By placing your podcast on Audible, you align yourself with this reputable brand, which can enhance your podcast’s credibility and visibility.
Reach new demographics: Audible attracts a diverse user base, including avid readers, audiobook enthusiasts, and podcast listeners. By making your podcast available on Audible, you have the opportunity to reach new demographics and expand your listener base.
Monetization potential: Audible offers various monetization options for podcasters. You have the opportunity to earn money through Audible’s revenue-sharing program or by providing bonus or exclusive content to subscribers. This can be a valuable source of income for your podcasting endeavors.
Enhanced listening experience: Audible provides excellent features and tools for listeners, such as offline listening, customizable playback speeds, and syncing across devices. By having your podcast on Audible, you can provide your audience with a user-friendly and immersive listening experience.
Opportunity for collaboration: Being on Audible opens doors for potential collaborations and partnerships with other podcasters, authors, and content creators. You can explore opportunities to cross-promote and collaborate, which can further expand your podcast’s reach and visibility.

By putting your podcast on Audible, you not only gain access to a large and engaged audience but also open doors to new opportunities for growth, monetization, and collaboration. Take advantage of the credibility and reach Audible offers to bring your podcast to the next level.

How do I create a podcast?

Creating a podcast involves several key steps to ensure a successful and engaging final product. Here is a step-by-step guide on how to create your own podcast:

Define your podcast concept: Start by brainstorming ideas and deciding on the theme, genre, and format of your podcast. Consider your target audience and what type of content will resonate with them.
Plan your episodes: Create a content calendar and outline for each episode, including topics, discussions, and any guests you plan to invite. This will help you stay organized and ensure consistency in your podcasting schedule.
Prepare your equipment: Invest in a quality microphone, headphones, and recording software to ensure clear audio. Set up a quiet and acoustically treated space for recording to minimize background noise.
Record and edit your episodes: Begin recording your podcast episodes, ensuring to speak clearly and concisely. Edit your recordings to remove any mistakes, eliminate background noise, and enhance the overall sound quality.
Create podcast artwork and branding: Design eye-catching podcast artwork that reflects your brand and the essence of your podcast. This will help attract potential listeners and establish a visual identity for your show.
Choose a podcast hosting platform: Select a reliable podcast hosting platform to manage and distribute your podcast episodes. Popular hosting platforms include Libsyn, Podbean, and Anchor.
Submit your podcast to podcast directories: Submit your podcast’s RSS feed to podcast directories such as Apple Podcasts, Spotify, Google Podcasts, and, of course, Audible. This will make your podcast accessible to a wider audience.
Promote your podcast: Utilize social media, your website, and other marketing channels to promote your podcast. Engage with your audience, encourage them to subscribe and leave reviews, and consider collaborations or guest appearances on other podcasts to boost visibility.
Monitor and analyze your podcast’s performance: Keep track of your podcast’s metrics, such as downloads, subscriber growth, and listener engagement. Analyzing this data will help you understand your audience better and make informed decisions for future episodes.

Creating a podcast requires careful planning, dedication, and attention to detail. By following these steps, you can create a podcast that not only resonates with your audience but also stands out in the competitive podcasting landscape.

What are the technical requirements for my podcast on Audible?

Before submitting your podcast to Audible, it is important to ensure that you meet the technical requirements to ensure a smooth and successful upload process. Here are the key technical requirements for your podcast on Audible:

Audio format: Audible requires your podcast episodes to be in an audio format compatible with their platform. The preferred format is MP3, with a bit rate of 64-128 kbps and a sample rate of 44.1 kHz. Ensure that your episodes are properly encoded in this format.
Audio quality: To provide an optimal listening experience, Audible recommends high-quality audio recordings. It is essential to use a good microphone and recording equipment to ensure clear and professional-sounding audio. Proper editing and post-production techniques can also improve the overall audio quality.
Episode length: Audible does not have specific requirements for episode length, but it is generally recommended to keep your episodes between 20 and 60 minutes. This ensures that your content remains engaging and digestible for your listeners.
Episode information: Each episode you submit to Audible should include accurate and comprehensive information. This includes the episode title, episode description, and any relevant metadata such as guest names or timestamps. Providing clear and detailed episode information helps potential listeners understand what your episode is about.
Podcast cover art: Audible requires podcast cover art to be in JPEG or PNG format, with recommended dimensions of 3000 x 3000 pixels. Your cover art should be visually appealing, reflect your podcast’s branding, and meet Audible’s content guidelines.
Podcast description: Along with your episodes, Audible requires a podcast description. This should be a concise and engaging summary of your podcast, highlighting its main topics and what listeners can expect from your show. A well-written podcast description can help attract potential listeners.
Content guidelines: Audible has specific content guidelines that must be followed. Ensure that your podcast complies with their rules regarding explicit language, hate speech, copyright infringement, and other prohibited content. Violating these guidelines can lead to your podcast being rejected or removed from the platform.

By meeting these technical requirements, you can ensure a smooth process when submitting your podcast to Audible. Take the time to properly format your audio, create captivating cover art, and provide accurate episode information to present your podcast in the best possible light.

How do I submit my podcast to Audible?

Submitting your podcast to Audible requires following a few simple steps to ensure that your show meets their guidelines and is ready for distribution. Here’s a step-by-step guide on how to submit your podcast to Audible:

Create an Audible account: If you don’t already have an Audible account, you’ll need to sign up for one. Visit the Audible website and follow the registration process to create your account.
Have your podcast ready: Before submitting, make sure you have a complete and polished podcast, including multiple episodes, cover art, and accurate metadata.
Use a podcast hosting platform: Sign up and host your podcast on a podcast hosting platform. Some popular hosting platforms that work well with Audible include Libsyn, Buzzsprout, and Podbean.
Prepare your podcast RSS feed: Your podcast hosting platform will provide you with an RSS feed for your podcast. This feed contains all the necessary information about your episodes, cover art, and metadata.
Submit your podcast to Audible: Log in to your Audible account and navigate to their content provider portal. Fill in the required details, including your podcast’s title, description, genre, and upload your podcast’s RSS feed.
Review and wait for approval: Audible will review your podcast submission to ensure it meets their guidelines and quality standards. This process typically takes a few business days, so be patient while waiting for their response.
Receive confirmation and make any necessary adjustments: If your podcast is approved by Audible, you will receive confirmation and instructions on how to proceed. If any adjustments or corrections are required, Audible will provide feedback to help you make the necessary changes.
Publish and promote your podcast: Once your podcast is approved and live on Audible, it’s time to promote it! Share your Audible link on your website, social media platforms, and other marketing channels to attract listeners and grow your audience.

Following these steps will guide you through the process of submitting your podcast to Audible. Remember to carefully review Audible’s guidelines and ensure that your podcast meets their requirements to increase your chances of acceptance. Once your podcast is available on Audible, keep producing high-quality content and actively promote it to maximize its reach and impact.

How long does it take for my podcast to be available on Audible?

The exact timeframe for your podcast to become available on Audible can vary depending on several factors. Generally, it takes some time for the review and approval process. While Audible aims to process and review podcast submissions efficiently, it’s important to understand that there may be delays due to the volume of submissions they receive. Here are some factors that can impact the timeline:

Review and approval process: Once you submit your podcast to Audible, it goes through a review process to ensure it meets their guidelines and quality standards. Typically, this review process takes a few business days. However, it can take longer if there is a high volume of submissions or if your podcast requires additional adjustments or corrections.
Adjustments and resubmission: If your podcast requires modifications or if there are any issues with your submission, Audible will provide feedback and instructions for making the necessary adjustments. This can add additional time to the overall process, as you’ll need to make the changes and resubmit your podcast for further review.
Technical requirements and compliance: Ensuring your podcast meets Audible’s technical requirements and content guidelines is essential. Any discrepancies or violations can lead to delays in approval as you’ll need to address and resolve these issues before your podcast can be made available on Audible.
Volume of submissions: The time it takes for your podcast to be available on Audible can also depend on the volume of submissions they receive at any given time. During periods of high submission activity, it may take longer for Audible to review and process all submissions, causing potential delays.
Communication and updates: It’s important to note that Audible will communicate with you via email regarding the status of your podcast submission. They will provide updates and instructions if any further action is required on your part. Keeping an eye on your email and promptly responding to any requests for adjustments or information can help expedite the process.

While there is no fixed timeline for when your podcast will be available on Audible, it is safe to assume that the process usually takes a few days to a couple of weeks. However, it’s essential to be patient and allow ample time for Audible to review and process your submission. Be proactive in addressing any feedback or requirements they provide and look forward to sharing your podcast with an engaged audience once it’s live on Audible.

How can I promote my podcast on Audible?

Promoting your podcast on Audible requires strategic efforts to increase its visibility and attract listeners. Here are some effective strategies to promote your podcast on Audible:

Optimize your podcast listing: Start by optimizing your podcast’s listing on Audible. Ensure that you have a compelling podcast title, an engaging description, and relevant keywords. These elements can help potential listeners discover your podcast when they search within Audible.
Encourage reviews and ratings: Positive ratings and reviews can significantly impact the visibility and credibility of your podcast. Encourage your listeners to leave reviews and ratings on your Audible podcast page. Engage with your audience and respond to their feedback to build a loyal listener community.
Utilize social media: Leverage social media platforms to promote your podcast on Audible. Create engaging posts, share snippets or highlights of your podcast episodes, and include links to your Audible subscription or specific episodes. Engage with your followers and encourage them to share your content with their networks.
Create a dedicated website or blog: Having a dedicated website or blog for your podcast provides an additional platform to promote your episodes. Feature your Audible subscription link prominently on your website and share additional content, such as show notes or behind-the-scenes insights.
Collaborate with other podcasters: Seek opportunities to collaborate with other podcasters in your niche. This can include guest appearances on other podcasts or hosting guest episodes on your podcast. Collaborations can help you tap into new audiences and introduce your podcast to listeners who may be interested in similar content.
Participate in podcast communities and forums: Engage with podcast communities and forums to promote your podcast and share valuable insights. Join relevant discussions, offer advice, and mention your podcast when appropriate. Building relationships within the podcasting community can increase your podcast’s visibility and attract new listeners.
Use cross-promotion: Cross-promote your podcast on other platforms and mediums. Share snippets or teaser clips on platforms like YouTube, Instagram, or TikTok to attract new listeners. Engage with your audience across multiple channels and redirect them to your Audible podcast page.
Seek press coverage: Reach out to relevant media outlets and podcast directories to feature your podcast. Submit your podcast to industry-specific directories and platforms that highlight popular podcasts. Getting mentioned in articles or listings can give your podcast additional exposure and attract new listeners.

Promoting your podcast on Audible requires a multi-faceted approach. By optimizing your listing, leveraging social media, collaborating with others, and utilizing various promotional strategies, you can increase your podcast’s visibility and attract a loyal listener base on Audible.

How can I monetize my podcast on Audible?

Monetizing your podcast on Audible can provide you with a revenue stream and help support your podcasting efforts. Here are some ways to monetize your podcast on Audible:

Audible Revenue Sharing: Audible offers a revenue-sharing program for podcasters. This program allows you to earn a portion of the revenue generated from Audible subscribers who listen to your podcast. The more listens and engagement your podcast receives, the more potential you have to earn money through this program.
Offer Exclusive Bonus Content: Consider creating exclusive bonus episodes or additional content specifically for Audible subscribers. This could include behind-the-scenes insights, extended interviews, or special episodes that provide extra value to your audience. By offering exclusive content, you can entice listeners to become paying subscribers and support your podcast financially.
Sponsorship and Advertising: Seek out sponsorships and advertising opportunities to monetize your podcast on Audible. As your podcast grows in popularity, you can approach businesses or brands related to your niche and offer sponsorship opportunities. This can involve promoting their products or services during your podcast episodes or mentioning them in your podcast description.
Promote Affiliate Products: Explore affiliate marketing by promoting products or services relevant to your podcast. Share unique affiliate links within your podcast episodes or podcast description. If your audience makes a purchase through your affiliate link, you can earn a commission from the sale.
Direct Support through Donations: Provide your listeners with the option to support your podcast directly through donations. You can set up platforms like Patreon or Ko-fi, where your audience can contribute a one-time or recurring donation to show their support. Consider offering exclusive perks to donors, such as bonus content or personalized shoutouts.
Create Merchandise: Develop branded merchandise related to your podcast and offer it for sale through platforms like your website or social media. This can include items such as t-shirts, mugs, or stickers. Selling merchandise can create an additional revenue stream while also allowing your listeners to show their support and represent your podcast.

It’s important to note that monetizing your podcast on Audible requires building a strong and engaged listener base. Focus on producing high-quality content, growing your audience, and engaging with your listeners to maximize your monetization opportunities. Experiment with different methods and find the approaches that work best for your podcast and its target audience.

Tips for success on Audible

Launching your podcast on Audible is just the beginning. To ensure success and stand out among the competition, consider implementing the following tips:

Create engaging and valuable content: Focus on delivering high-quality episodes that provide value to your listeners. Ensure your content is well-researched, well-produced, and offers unique perspectives or insights.
Consistency is key: Maintain a consistent publishing schedule for your episodes. This helps build anticipation among your audience and establishes trust and reliability.
Optimize your podcast metadata: Pay attention to your podcast title, description, and keywords. Use relevant and descriptive keywords that accurately represent your podcast’s content. This will help attract the right audience and improve discoverability.
Promote your podcast beyond Audible: Utilize social media platforms, your website, and other marketing channels to promote your podcast. Engage with your audience, encourage sharing, and collaborate with other podcasters to expand your reach.
Engage with your listeners: Respond to comments, messages, and reviews from your listeners. Cultivate a sense of community and make your listeners feel valued and heard.
Seek guest appearances on other podcasts: Collaborate with other podcasters by appearing as a guest on their shows. This not only exposes you to new audiences but also helps establish your expertise and credibility.
Encourage listener reviews and ratings: Ask your listeners to leave reviews and ratings on Audible. Positive reviews can help attract new listeners and improve your podcast’s visibility and credibility.
Monitor and analyze your podcast’s performance: Use analytics tools provided by Audible and your podcast hosting platform to gain insights into listener behavior, engagement, and growth. Use this data to make informed decisions and improve your podcast strategy.
Stay up-to-date with trends and industry changes: Keep a pulse on the podcasting industry by staying informed about trends, new technologies, and changes in the podcasting landscape. Adapt and evolve your podcast to stay relevant and ahead of the curve.
Continuously improve your podcasting skills: Invest time in learning and improving your podcasting skills. Explore resources, attend conferences, and connect with other podcasters to gain knowledge and stay motivated.

By implementing these tips, you can increase your chances of success on Audible. Consistently delivering valuable content, actively promoting your podcast, engaging with your audience, and staying informed about industry changes are key factors in building a successful podcast on Audible and growing your listener base.