Tom Brady has a new team — the seven-time Super Bowl champ’s “TB12” and “Brady Brand” businesses are merging with sportswear company NoBull.
Key Takeaway
Tom Brady’s “TB12” and “Brady Brand” businesses are merging with NoBull, aiming to create a comprehensive wellness company focused on fitness, clothing, and nutrition. The merger is expected to have a significant impact on the industry and expand NoBull’s market presence.
Brady’s Big Move
46-year-old Brady announced the big move on Tuesday, making him the second-largest NoBull shareholder behind friend and BodyArmor founder Mike Repole, who joined the company in 2023.
NoBull’s Expansion
The plan is to make NoBull — a popular brand in the CrossFit community — a one-stop shop for all things fitness, from shoes to clothes and nutrition.
Branding and Impact
According to reports, the company will keep the NoBull branding, but Brady’s name and image will be used in some capacity. Brady expressed his pride in the merger, emphasizing the goal of helping everyone find the path to success on their own journey and impacting as many people as possible.
Excitement and Gratitude
Brady also gave a shoutout to his staff at TB12 and ‘Brady,’ expressing his excitement about the new venture and the potential for massive growth that will change the game in training and nutrition for the world.
