Snoop Dogg, the renowned rapper and current executive consultant for Def Jam, is making strides to bring together hip hop artists from both the East and West Coasts. In a recent development, Snoop Dogg joined forces with Benny The Butcher to mark the release of his new album, “Everybody Can’t Go,” through their collaboration on the track “Back Again.” During this event, Snoop Dogg also shared insights on the music industry with The Game, Hit-Boy, Big Hit, and Harry O, the co-owner of Death Row Records, at the premiere of the music video directed by ThirdEyeRaz.
Key Takeaway
Snoop Dogg is actively promoting unity and collaboration within the hip hop community, advocating for artists to work together across different coasts and backgrounds. His recent collaboration with Benny The Butcher, Game, and Hit-Boy exemplifies his commitment to fostering a more cohesive and supportive environment within the genre.
Snoop Dogg’s Message of Unity
During the gathering, Snoop Dogg emphasized the importance of unity in the hip hop community, highlighting the significance of collaboration between artists from different coasts. He even coined a new catchphrase, “you can’t spell the West without ‘the ES,'” as a symbolic gesture of unity between the East and West Coasts.
Encouraging Collaboration and Synergy
Snoop Dogg also urged fellow hip hop artists not to wait for tragic events, such as the untimely deaths of Nipsey Hussle and Pop Smoke, to prompt them to come together and work in harmony. This approach to collaboration has been a consistent theme among this group of artists, as demonstrated by Benny The Butcher’s proactive efforts in enlisting the talents of Lil Wayne, Jadakiss, and others for his latest record. Similarly, Game and Big Hit recently released their collaborative album “Paisley Dreams,” with Hit-Boy serving as the producer for the entire project, including Benny’s track “Back Again.”
Support from Hip Hop Icons
Notably, LL Cool J, a fellow hip hop legend and one of the architects of Def Jam, has previously expressed the need for unity in the hip hop industry. Despite the call for unity, it’s important to acknowledge that conflicts and disagreements, as seen in recent feuds involving artists like Nicki Minaj and Megan Thee Stallion, continue to persist within the genre.
