Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Foods, alleging that the retail giant and the food company intentionally concealed their Snoop Cereal product. The lawsuit, filed by the rap legends’ attorney Benjamin Crump, claims that Walmart and Post conspired to undermine their company, Broadus Foods, after initially agreeing to collaborate with them.
Key Takeaway
Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Foods, accusing them of intentionally concealing their Snoop Cereal product, which they allege has led to damages under “deceptive trade practices.”
Allegations and Claims
The lawsuit alleges that Post Foods initially attempted to acquire Snoop and Master P’s company, and when that failed, they agreed to distribute the Snoop Cereal as one of their own products. However, instead of prominently displaying the Snoop Cereal alongside their other top-selling items, Post Foods allegedly concealed the product, effectively sidelining it in the market.
According to the lawsuit, the Snoop Cereal, which launched in Walmart in July 2023, mysteriously disappeared from the shelves a few months later. The suit further claims that Walmart’s online stores indicated the product as sold out, while in reality, it was being stored in back stockrooms, away from potential buyers, and was not coded for sale.
Legal Action and Response
Snoop Dogg and Master P are suing for damages, citing “deceptive trade practices” and alleging that the lack of sales directly impacted their contract with Post Foods. In response to the lawsuit, Walmart has stated that they value their relationships with suppliers and will respond appropriately once served with the complaint.
