In an exciting announcement, Reebok has welcomed back two NBA legends, Shaquille O’Neal and Allen Iverson, to its team. The former basketball superstars have been appointed as President and Vice President of basketball, respectively.
Key Takeaway
Shaquille O’Neal and Allen Iverson have returned to Reebok as President and Vice President of basketball, respectively. Their appointments demonstrate Reebok’s commitment to strengthening its presence in the basketball industry and leveraging the influence of these iconic athletes.
Todd Krinsky, the CEO of Reebok, expressed his delight in bringing back O’Neal and Iverson into the fold. He revealed that these new roles were specifically created for these iconic athletes. For Shaquille O’Neal, this marks a return to Reebok after three decades, having first signed with the brand in 1992.
Krinsky stated, “As an athlete, he made an incredible imprint not only on our brand but the entire sport and culture of basketball. With his deep-rooted history with Reebok and the immense influence he has had on the game, there is no one better for this position.”
Shaquille O’Neal, in fact, has already received his employee ID, solidifying his role with Reebok. His main focus will be on leveraging his connection with athletes and organizations to establish strong partnerships for the brand.
Allan Iverson, who originally signed with Reebok in 1996, now takes on the position of Vice President. Like O’Neal, he will also work on community-based initiatives and athletic activations. Reebok is thrilled to have Iverson back, recognizing his immense influence both on and off the court as one of the “most influential players of all time.”
O’Neal expressed his enthusiasm for this new venture, and he aims to identify talented players, both male and female, who can elevate Reebok to new heights. Furthermore, working alongside his long-time friend and fellow basketball legend, Allen Iverson, makes the journey even more exciting.
“We’ve been friends forever,” Shaq revealed in an interview with Complex. “He’s a great dude, a great friend, and having him by my side is fantastic.”
