In a bid to capitalize on their overnight fame, two key participants in the viral Alabama riverboat brawl have joined forces to launch their own merch line. Reggie Ray, who was charged with disorderly conduct for his involvement in the altercation, and Tammie Howard have teamed up with attorney Jehan “J” Carter to create the “Alabama Brawl Collection.”
Key Takeaway
Reggie Ray and Tammie Howard, who gained fame through their involvement in the Alabama riverboat brawl, have launched their own merch line, the “Alabama Brawl Collection.” The duo has taken legal action to protect their likeness and trademarks, ensuring they have control over the usage of their image going forward.
Cashing In on Notoriety
After witnessing others selling clothing related to the riverboat brawl and using their likeness on platforms like Etsy and Amazon, Ray and Howard decided they wanted a share of the profits. With the help of Carter, they set out to create their own line of merchandise, ensuring they benefit directly from their newfound notoriety.
The “Alabama Brawl Collection” features an assortment of items, including mugs, water bottles, hats, sweaters, and hoodies. Priced between $12.99 and $59.99, the merch is emblazoned with various slogans associated with the brawl. The most popular catchphrase among the unisex lineup is “Fade In The Water.”
- “Lift Every Chair And Swing”
- “Let Freedom Swing”
- “Chairman For Justice”
“Nathaniel Alexander, He Invented The Folding Chair So That You Could Swing”
The available sizes range from S to 3XL, ensuring that fans of all shapes and sizes can proudly display their support for the Alabama Brawl. The merch website encourages people to purchase the items as a way to “celebrate the bravery” exhibited during the altercation.
Protecting Their Brand
Going forward, Carter reveals that Ray and Howard are taking legal action against those who have used their likeness and trademarks without consent. This move demonstrates their commitment to protecting their brand and ensuring that they retain control over the use of their image.
The riverfront Montgomery brawl, which quickly went viral, initially stemmed from a confrontation between individuals on a pontoon boat and passengers on a ferry. The incident escalated, sparking a heated showdown along racial lines. The internet was inundated with viral clips capturing the intense altercation and propelling the names of the participants into the spotlight.
