If Red Bull gives you wings, Logan Paul and KSI have rockets strapped to their backs … Prime Hydration is exploding, and now the company has struck an endorsement deal with one of the biggest athletes in the world, Patrick Mahomes!
Key Takeaway
Patrick Mahomes has signed a sponsorship deal with Logan Paul and KSI’s Prime Hydration, marking a significant collaboration between the world of sports and social media influencers.
Patrick Mahomes Becomes the Face of Prime Hydration
28-year-old Mahomes inked a deal with the YouTubers-turned-drink moguls … as the two-time Super Bowl-winning quarterback becomes the face of Prime Hydration, joining other athletes like Israel Adesanya, Alex Volkanovski, and “Bud” Crawford.
Collaboration and Charitable Efforts
“PRIME is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that’s exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field,” Mahomes said.
The deal is different than your run-of-the-mill sponsorship agreement … we’re told Logan, KSI, Patrick, and Prime have plans to collaborate on a bunch of different charitable efforts.
In fact, Prime has already donated $100k in support of Patrick’s 15 and the Mahomies Foundation.
Excitement and Future Plans
KSI and Paul are clearly thrilled they’ve landed a guy like Mahomes, who fits right in with the brand.
“At PRIME, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” Logan and KSI said.
“Aligning with someone who’s pushing boundaries and breaking records is what PRIME is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the PRIME family and we can’t wait for you to see what we have planned for 2024!”
