Kris Jenner, the iconic Kardashian matriarch, is making moves in the fashion world yet again. According to recently surfaced legal documents, Jenner has filed an application with the U.S. Patent and Trademark Office to secure exclusive rights to her own name, “KRIS JENNER,” for use in a potential clothing line.
Key Takeaway
Kris Jenner has filed an application with the U.S. Patent and Trademark Office to secure exclusive rights to her name, “KRIS JENNER,” for use in a potential clothing line. This marks her second attempt at creating a fashion brand centered around her iconic name.
Expanding Her Fashion Empire
Known for her keen business acumen and trendsetting style, Kris Jenner is no stranger to the world of fashion. With her daughters Kylie Jenner and Kim Kardashian already dominating the industry with their successful clothing and beauty brands, it seems only natural that the family matriarch would want to join the ranks.
The application submitted by Jenner outlines her intention to brand a diverse range of clothing items. From cozy sweatshirts and sweatpants to stylish jackets and loungewear, she aims to cover all bases when it comes to fashion essentials. Not stopping there, Jenner also seeks to extend her brand to footwear, socks, and even headwear.
A Second Attempt
This is not the first time Kris Jenner has pursued trademark rights for her name. In 2011, she made a similar attempt but was unable to fully realize her vision. Although she successfully obtained the rights to her name at that time, no concrete manifestations of a clothing line or merchandise materialized, and the trademark was eventually abandoned in 2015.
Undeterred by previous setbacks, it appears that Kris Jenner is determined to reclaim ownership of her namesake brand. With her renewed application, she aims to resolutely lock down the rights to her moniker and forge her path in the fashion industry once again.
