Kanye West proudly announced that his Yeezy brand raked in a staggering $19 million in sales following his Super Bowl ad. The ad, which aired in select markets during the big game, featured a stripped-down, selfie-style video of Kanye himself.
Key Takeaway
Kanye West’s Yeezy brand saw a remarkable
9 million surge in sales following his minimalist Super Bowl ad, showcasing the enduring appeal and marketing prowess of the brand.
Yeezy Sales Breakdown
- Yeezy.com made approximately $19 million in sales after the Super Bowl ad.
- The sales were driven by four main products: a top, pants, a T-shirt, and YZY pods, which are foldable futuristic socks that double as footwear.
- All the advertised items were priced at a modest $20, even after the Super Bowl ad.
The Impact of Kanye’s Minimalist Ad
Despite its simplicity, Kanye’s minimalist ad seems to have resonated with consumers, leading to a significant surge in Yeezy sales. The success of the ad has sparked discussions about Kanye’s marketing prowess and the enduring appeal of his brand, despite controversies surrounding him.
