Kanye West has reignited his feud with Adidas, accusing the company of unauthorized use of his popular Yeezy sneakers. In a recent social media post, West referred to the situation as a form of creative “rape,” alleging that the company is promoting and selling colors of his Yeezy sneakers without his approval. This comes as a surprise to many, especially after West’s recent public appearance with Adidas CEO Bjorn Gulden, which seemed to indicate a thaw in their relationship.
Key Takeaway
Kanye West has publicly accused Adidas of promoting and selling unauthorized versions of his Yeezy sneakers, using strong language to express his frustration and calling on his fans to reconsider their support for the brand.
Allegations and Accusations
On Monday, instead of celebrating the success of his “Vultures 1” album, West took to social media to express his frustration with Adidas. He specifically called out the company for promoting the Yeezy Boosts in a new “steel grey” shade, which he claims he never approved. West also accused Adidas of using legal loopholes and unclear language to take advantage of him without his consent. Additionally, he mentioned a lawsuit against him for $250 million, further adding to the tension between him and the brand.
Call to Fans
West’s public outcry also included a call to his fans, urging them to distance themselves from the Adidas brand in response to the alleged unauthorized use of his sneaker designs. This move could potentially have a significant impact on the brand’s relationship with its consumers, given West’s influence and fan base.
