Dwayne “The Rock” Johnson has made a significant move by securing the rights to his iconic WWE catchphrases and nicknames as part of his recent agreement with the new board. This includes his famous taglines such as “If you smell what The Rock is cooking” and “Know Your Role and Shut Your Mouth.” According to an SEC filing, Dwayne now legally owns a wide range of titles and zingers that have become synonymous with his wrestling persona.
Key Takeaway
Dwayne Johnson, also known as “The Rock,” has secured the rights to his famous WWE catchphrases and nicknames, solidifying his iconic status within the wrestling industry.
The Acquisition
In addition to his stage name “The Rock,” Dwayne Johnson has also locked up the rights to various wrestling nicknames and moves, including “The People’s Champion,” “The People’s Elbow,” “The Great One,” “The Samoan Sensation,” “The Brahma Bull,” “The Blue Chipper,” “Jabroni,” “Candy Ass,” and “Roody Poo.” It’s important to note that these rights are specific to the context of WWE.
Implications of the Deal
This strategic move is a major benefit of Dwayne’s recent agreement to join the board of directors for TKO, which now holds ownership of WWE and UFC. As part of this new role, Dwayne not only secured the rights to his iconic phrases but also received stock options valued at $30 million and gained executive decision-making power within the organization. This places him in a unique position of authority and influence within the wrestling world.
