Dwayne Johnson Takes On New Role As WWE Board Member And Trademark Owner


Dwayne Johnson, also known as The Rock, has recently made headlines by joining the new WWE board and securing exclusive rights to his iconic stage name. This move marks a significant milestone in his career and sets the stage for exciting opportunities in the world of sports entertainment.

Key Takeaway

Dwayne Johnson, known as The Rock, has taken on a new role as a member of the WWE board and has secured exclusive rights to his stage name, marking a significant milestone in his career.

Rock Solid Role on the WWE Board

The announcement of Dwayne Johnson as the newest member of the board of directors for TKO, the entity that now owns WWE and UFC, has sent shockwaves through the industry. In addition to gaining executive decision-making power, Johnson will receive stock options valued at $30 million, which will vest over time. This strategic partnership not only solidifies his position within the organization but also paves the way for future collaborations and ventures.

Ownership of ‘The Rock’ Trademark

One of the most significant aspects of this new role is Johnson’s acquisition of the full trademark rights to ‘The Rock’, a moniker that has been synonymous with his illustrious career, particularly during his time in the wrestling ring. This exclusive ownership grants him the opportunity to capitalize on his iconic name, particularly in the realm of merchandising and royalties associated with WWE’s use of ‘The Rock’ in their business endeavors.

Embracing Family Legacy

In response to these groundbreaking developments, Dwayne Johnson expressed humility and gratitude, acknowledging the profound impact of this achievement on his family’s legacy. Reflecting on his journey, he emphasized the significance of this opportunity, stating, “Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle.”