Dunkin’ Donuts has hit the jackpot with its collaboration with Ben Affleck, as the company’s merchandise has completely sold out following the actor’s Super Bowl commercial appearance.
Key Takeaway
Ben Affleck’s appearance in Dunkin’ Donuts’ Super Bowl commercial led to a rapid sell-out of the brand’s tracksuits and other merchandise, marking a new milestone in the company’s history and highlighting the power of effective celebrity endorsements.
Ben Affleck’s Super Bowl Ad Sparks Shopping Frenzy
During the Super Bowl, Ben Affleck showcased the brand by donning their iconic orange tracksuits alongside Matt Damon and Tom Brady as they introduced their band, The DunKings. The commercial was a hit, leading to the tracksuits selling out in a mere 19 minutes after becoming available on the Dunkin’ Donuts website the following day.
Record-Breaking Sales and High Demand
Not only did the DunKings track jacket and track pants sell out rapidly, but the DunKings bucket hat also flew off the shelves, setting a new record as the fastest-selling collection in Dunkin’ history. Although the sold-out items are currently being restocked, fans can still get their hands on The DunKings Iced Coffee, Munchkins Skewers, and other limited-time items.
Ben Affleck’s Lucrative Partnership with Dunkin’ Donuts
Ben Affleck’s partnership with Dunkin’ Donuts has proven to be immensely successful, with the actor reportedly earning a substantial $10 million for last year’s commercial. Given the rapid sell-out of the tracksuits, it’s evident that the collaboration has struck a chord with consumers, further solidifying Affleck’s association with the beloved donut company.
The Dunkin’ Frenzy
Both online and in-store, the demand for Dunkin’ Donuts products has surged, with the company’s staff confirming a significant increase in foot traffic. The overwhelming response to the merchandise and the brand itself underscores the impact of a well-executed and humorous advertisement, especially when featuring popular celebrities.
