Matt Damon has made it clear that the idea for the DunKings Super Bowl ad was not his, giving credit to his friend Ben Affleck for the creative concept. The ad, featuring Damon, Affleck, and Tom Brady as a boyband promoting Dunkin, was a standout commercial during the Super Bowl Sunday, costing $15 million for airtime.
Key Takeaway
Matt Damon disavows the creative idea for the DunKings Super Bowl ad, crediting his friend Ben Affleck for the concept, and shares behind-the-scenes details of the commercial.
Matt Damon’s Disavowal
During an appearance on the ‘Late Show’ with Stephen Colbert, Damon disavowed the creative idea for the ad when shown a picture of himself in the DunKings attire. He humorously pointed out that the concept had “Ben Affleck” written all over it, indicating that his friend was the mastermind behind the ad.
Behind the Scenes Detail
Despite disavowing the idea, Damon did reveal a personal detail about the ad. He mentioned that the line “Remember how I said I would do anything for you? This is anything” was something he had actually said to Affleck in real life, and his friend decided to include it in the commercial.
The DunKings’ Qualifications
Matt Damon also humorously acknowledged that being part of The DunKings was not exclusive to the Boston trio, as the only qualification to join the band was the willingness to wear the visually loud tracksuits featured in the ad.
Popular Demand for Tracksuits
The popularity of the DunKings ad was evident as Dunkin’s tracksuits sold out in just 19 minutes after being made available for sale on their site. The high demand has led to new stock being on the way, with the track pants listed for pre-sale. Additionally, Dunkin’s Super Bowl ad has significantly boosted their sales, with various locations reporting increased business since the ad aired.
