UFC President Dana White has fired back at critics who accused him of selling out by re-establishing a sponsorship deal with Bud Light. In response to the backlash following the Dylan Mulvaney controversy, White clarified that the partnership was not motivated by financial gain.
Key Takeaway
Dana White defends the UFC’s sponsorship deal with Bud Light and refutes allegations that the decision was solely motivated by money. He highlights Bud Light’s company values and their support for the military, law enforcement, and local farmers as crucial factors in the partnership. White also emphasizes his autonomy in media appearances, refuting claims that he delivers scripted lines.
UFC Reunites with Bud Light as Official Beer Sponsor
Earlier this week, the UFC announced that Anheuser-Busch would once again become the promotion’s official beer sponsor after a two-year hiatus. While this news garnered mixed reactions, with some individuals boycotting the brewing company, White remains unfazed by public opinion.
It’s Not Just About the Money
Addressing the criticism during a post-event press conference, White dismissed the notion that the deal was purely driven by monetary interests. He criticized those who believed that Bud Light was the only option, emphasizing that all sponsorships ultimately revolve around financial considerations.
“It’s f***ing stupid to think that Bud Light was a last resort. We had multiple offers on the table, and I chose Anheuser-Busch because of their values as a company,” White stated firmly.
Beyond Financial Incentives
White went on to highlight the key factors that attracted him to the partnership. He commended Bud Light for its initiatives in supporting the military, law enforcement, and local farmers, which set them apart from other potential sponsors.
Dana White’s Autonomy in Media Appearances
Lastly, White addressed suggestions that he was merely reciting scripted lines to appease the media. He vehemently denied these claims, asserting his independence in speaking his mind.
“Nobody writes me a script. Nobody tells me what to say. Ever,” White asserted, debunking any speculation that he is a puppet in the UFC’s media relations.
