Ben Affleck, the Oscar-winning actor, has made headlines for his whopping $10 million earnings from a Super Bowl commercial for Dunkin' Donuts. The ad, which featured Affleck as a Dunkin' drive-thru worker, was a major hit, leading to a surge in donut sales for the company. Affleck's star power proved to be a significant asset for Dunkin', resulting in his subsequent role as an official spokesperson for the brand. This year's Super Bowl will also feature another commercial starring Affleck, further solidifying his partnership with Dunkin'.
Key Takeaway
Ben Affleck earned a staggering
0 million for his Dunkin' Donuts Super Bowl commercial, highlighting the immense financial rewards associated with high-profile ad appearances during the event.
Big Bucks for Super Bowl Ads
The $10 million payday for Affleck's Dunkin' Donuts ad is not an isolated case. Larry David, known for his role in "Curb Your Enthusiasm," also secured a $10 million deal for an FTX ad, which has sparked controversy. Additionally, CNN reports that at least two other A-list celebrities are set to earn $5 million each for appearances lasting less than 20 seconds in ads during this year's Super Bowl. It's worth noting that companies are shelling out $7 million for just a 30-second spot during the event.
Self-Deprecation for Millions
Ben Affleck's upcoming Super Bowl spot for Dunkin' Donuts is said to feature the actor humorously poking fun at his "miserable" expression at last year's Grammys. Despite the brevity of these appearances, the substantial earnings for celebrities like Affleck and David underscore the immense value of Super Bowl advertising and the lucrative opportunities it presents for high-profile figures.