Instagram has almost one billion active users. Thus, it is essential for businesses, individuals, and brands to connect with their target audience and promote their products or services. Instagram promotion uses paid advertising and other methods to boost a user’s exposure, audience, and interaction. Instagram promotion may help organizations and individuals improve their brand, consumer base, and marketing goals if done correctly. The following article consists of tips and tricks on how to promote Instagram posts.
Why you need Instagram promotion
Below are the main reasons why you need Instagram promotion
1. Instagram is a great tool for promoting and advertising your business
Instagram is a free photo sharing application. It allows users to add a filter, edit the picture with text and play with different effects. Instagram has more than 600 million active users. With more than 145 million photos being uploaded everyday and more than 5,000 new accounts added every day, it is very important to take advantage of this platform. Instagram is one of the best social media platforms that you can use to promote your business or brand.
2. You can boost your audience and engage in conversations
The growth of Instagram has been rapid since its launch in 2010. It hit the one billion level in less than four years and continues to increase at an incredible rate. This indicates that it is the quickest growing social media platform. Although Instagram limits the number of people you can follow, you can still create a large following. As you gain more followers, you increase your chances of targeting those individuals who may buy your products and services.
3. You have an opportunity to research and market your brand online
Instagram provides an excellent way for businesses to market their products and services. It is a photo-sharing site with a huge following globally which will give your business an advantage over others in terms of visibility on social media platforms. Through Instagram marketing, businesses have access to consumers who are eager to see what products or services they offer. The growth of the Instagram platform has resulted to the boosting of other social media platforms, therefore incorporating your brand’s name and products in those platforms.
4. Instagram has a mobile platform
It is the most popular social media site that was developed for mobile devices. Almost 60% of Instagram users access the platform through their mobile devices. This means that if you have your Instagram page created or even if you want to promote one, making it accessible via a mobile device is necessary. You can test it out and see how your followers will interact with your page by sharing updates and photos on the go.
5. Instagram offers fast connections
You can share pictures instantly and receive feedback from your followers within a short time because this social media platform was designed to be simple and direct with less complexity compared to other sites such as Facebook or Twitter. The loading time on Instagram is half the time compared to other social media platforms. For that reason, there is great potential in having Instagram as your main source of communication.
6. It promotes the use of hashtags
Instagram allows you to include hashtags in your post and have them seen by more people than if you were using a search engine. The use of hashtags has become prominent in this social media platform and some businesses use this as part of their marketing strategy for promoting their products or for gaining popularity through likes, comments, shares, and follows from other users on Instagram.
7. It also allows advertising
You can use the platform to advertise your products and services by creating an Instagram business account. With an Instagram business account, you have the option of promoting your posts by having a budget. You will then be able to promote your posts on Instagram with a maximum number of impressions at a more affordable price compared to other social media platforms. Instagram is the fastest growing social media website in terms of mobile users which makes it ideal for marketing products.
8. Your company can share visual content through videos
Many businesses are making use of video marketing because it plays a major role in influencing customers’ decisions to buy products or services from you. The use of Instagram videos can expand your brand by attracting more people. You have the chance to share your business experience through Instagram videos and get more visibility to your businesses. The number of people you can reach is huge through Instagram videos.
9. It offers a platform for user-generated content
Once you have created a profile, you can create advertisements and photos regarding your business. You can also post your own comments through the social media platform to express your ideas or reviews about your products or services. Through this, you can gain more exposure and advertise to more people without paying a lot of money on advertisement expenses. It is an easy and effective way to promote your business and make it stand out from other brands.
10. Consumers can ask questions and have their concerns addressed
You have the advantage of being able to answer your followers’ questions and respond to their concerns with Instagram. This social media website offers users a direct channel of communication between entrepreneurs and customers. You can provide them with more information about your products or services, making them feel that they are a part of your business, which is one way of building trust among customers.
11. It is easy to track progress using Instagram Insights
Instagram offers special tools for users called Insights which allow you to track the impressions of your posts through a date range. This can be used as a way to monitor how your business is doing and hence, how you can improve it. By analyzing the data and results of your posts, you will be able to adjust your marketing strategies so that it is more effective in reaching the desired audience and increasing credibility.
Conclusion
Like other social media platforms, Instagram is a form of online advertising that is one of the most efficient means to reach out to your desired target audience. By utilizing the advantages in this platform, you can effectively engage with your followers on a personal level and build credibility and trust with them. For this reason, it is essential for businesses to make use of Instagram marketing for promoting their brand image.
