In a recent interview, Tyler, The Creator expressed his frustration with the trend of lifestyle interviews in the rap industry. Specifically, he called out the popular shows “Hot Ones” and “Sneaker Shopping” for their focus on topics like eating spicy wings or buying expensive shoes.
Key Takeaway
Tyler, The Creator advocates for rappers to shift away from lifestyle interviews that revolve around materialistic topics. He encourages artists to focus on more in-depth conversations about their music and the creative process, aiming to establish a deeper connection with their audience.
The Need for Deeper Discussions
During a conversation with Nardwuar, Tyler went on a tangent about the state of music and why he believes in-depth discussions about art are crucial. He criticized artists for succumbing to the social media system and wasting their time on platforms that prioritize trivial topics like sneaker shopping or eating hot wings for entertainment.
Tyler argued that instead of focusing on materialistic endeavors, rappers should be investing their time in meaningful conversations about their craft and exploring the depth behind their 15-track albums.
A Plea for Improvement
Tyler’s call for change comes at a time when many artists are expressing concerns about the quality of rap music in the current generation. However, his plea goes beyond critiquing the music itself. He wants rappers to elevate their game when it comes to promoting their work.
While interviews centered around popular culture and consumerism might attract audiences, Tyler believes that more focused discussions will ultimately benefit the artists and help their music gain recognition. He suggests that by diving deeper into their creative process and sharing meaningful insights, rappers can create a stronger connection with their audience and ensure their work resonates beyond surface-level entertainment.
