In a whirlwind of false sightings and celebrity frenzy, Taylor Swift and Travis Kelce have inadvertently become a marketing tool for businesses in Kansas City. Their mere presence, or rumors thereof, has caused a surge of fans flocking to local establishments, creating chaos and garnering attention on a viral scale.
Key Takeaway
Taylor Swift and Travis Kelce’s presence, or even just rumors about their whereabouts, have become a powerful marketing tool for businesses in Kansas City. Leveraging the celebrity chaos, local establishments have employed creative strategies to generate attention and engage customers. However, businesses should be mindful of striking a balance between publicity and ensuring a positive customer experience.
False Sightings and Frenzies
One notable incident took place outside Free State Brewing Company in Lawrence, KS, where a massive crowd gathered after word got out that Taylor and Travis were dining there. Despite the brewery’s attempts to dispel the rumors and confirm their absence, fans remained undeterred, refusing to believe otherwise.
Whac-A-Mole Marketing
Capitalizing on the unexpected attention, local businesses have adopted a “Whac-A-Mole” approach, using the celebrity chaos as a marketing strategy. The Dentists in Lawrence cleverly posted, “Rumor has it Taylor Swift stopped by to get her teeth cleaned after she left Free State Brewery today,” generating buzz and intrigue.
The Kansas Rebels Baseball Class of 2030 also joined the action, addressing the alleged rumor that Taylor Swift and Travis Kelce were spotted at their practice. Leveraging the frenzy to their advantage, they further heightened curiosity and engagement.
The Lawrence Work for Success Program took a similar route, proclaiming, “Taylor Swift was so intrigued with our class!!! Very attentive. She’s a great listener and offered some wonderful advice! Can’t believe the rumors that she took the time to stop by some of the Lawrence small businesses!” This clever play on the situation served as both a publicity stunt and a way to appreciate local establishments.
The Power of Taylor and Travis
It’s no surprise that Taylor Swift and Travis Kelce’s worldwide fame and influence have not gone unnoticed by businesses. Clothing line KidSuper saw an opportunity and capitalized on it by renaming the outfit Travis wore when spotted with Taylor to align with her “1989” album. The move was a resounding success, with their jacket selling out in no time.
While the chaos has undoubtedly brought attention to these businesses, it hasn’t come without its drawbacks. The brewery manager at Free State Brewing Company mentioned that Taylor’s fans were more interested in “stalking” than actual patronage. Nevertheless, the unintended marketing frenzy surrounding Taylor Swift and Travis Kelce continues to captivate Kansas City and beyond.
