The holiday season is fast approaching, and Kim Kardashian’s SKIMS brand is gearing up with an exciting new campaign. This time, they have enlisted the help of Kansas City Chiefs’ superstar Patrick Mahomes and his wife Brittany to showcase their latest collection.
Key Takeaway
Kim Kardashian’s SKIMS brand has launched its annual Holiday Shop campaign featuring Patrick Mahomes, the Kansas City Chiefs’ superstar, and his wife Brittany. The Mahomes family brings a joyful and inclusive spirit to the campaign, showcasing SKIMS’ commitment to comfort and style for the whole family.
A Joyful Family Affair
The campaign, which dropped on Thursday, features Patrick Mahomes, Brittany, and their adorable children, 2-year-old daughter Sterling and 11-month-old son Patrick “Bronze.” The photos show the family enjoying the festive season, surrounded by teddy bears and gifts.
Patrick Mahomes expressed his excitement about the campaign, stating, “This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment.”
Introducing SKIMS Holiday Shop
The SKIMS Holiday Shop offers a range of items for the whole family, including the cozy winter essential, fleece. With the Mahomes family’s involvement, this campaign aims to capture the holiday spirit and highlight the brand’s commitment to inclusivity and comfort.
Continuing the Tradition
Last year, the SKIMS holiday campaign featured Snoop Dogg and his family, showcasing three generations in the photos. This year’s shift to an athlete aligns with SKIMS’ recent expansion into menswear, including collaborations with soccer, basketball, and football stars like Nick Bosa.
These strategic partnerships have proven successful for Kim Kardashian’s brand, with the previous SKIMS Men’s line launch generating millions in sales. By collaborating with high-profile athletes like Patrick Mahomes, SKIMS continues to solidify its position as a leading player in the fashion industry.
