Hip hop legend Rob Base is using his music to make a difference. Partnering with pharmaceutical giants Boehringer Ingelheim and Eli Lilly and Company, Rob Base has released a remix of his iconic 1988 hit, “It Takes Two,” to raise awareness for kidney disease. The new version of the song features updated lyrics that highlight the importance of kidney health.
Key Takeaway
Hip hop pioneer Rob Base has released a remix of his hit song “It Takes Two” to raise awareness for kidney disease. The collaboration with pharmaceutical companies aims to highlight the importance of early detection and testing for chronic kidney disease, which affects millions of Americans.
Unmasking a Silent Epidemic
Chronic kidney disease is a silent epidemic, with a shocking number of Americans affected without even realizing it. Research shows that over 35 million adults in the United States suffer from the condition, but up to 90% of them are unaware of their diagnosis. This lack of awareness can have serious consequences for individuals and their overall health.
It is a cause close to Rob Base’s heart as he tragically lost his musical partner and friend, DJ E-Z Rock, to diabetic complications in 2014. Rob, now 56, understands the devastating impact of kidney disease and is determined to educate others about its potential dangers.
Spreading the Message
Rob Base is using his platform to encourage people not to wait for symptoms to appear, but to take proactive steps to protect their kidney health. He is urging everyone to get their kidneys tested as early detection can significantly improve outcomes.
Partnering with Boehringer Ingelheim and Eli Lilly and Company on this health initiative was a clear choice for Rob Base. He recognized the opportunity to honor his late friend E-Z Rock while making a meaningful impact on the lives of others.
Rob Base’s dedication to spreading awareness through music serves as an inspiration. By harnessing the power of his artistry, he is reaching audiences far and wide, shining a spotlight on a critical health issue. Through this remix, he hopes to motivate individuals to take control of their own health and prioritize the well-being of their kidneys.
