Hand Prop Room, a prop shop in Los Angeles, was on the verge of financial ruin due to decreased rentals during the ongoing writers’ and actors’ strikes. However, thanks to a recent shout-out from pop star Britney Spears, the shop has seen a significant increase in sales, particularly in knife rentals.
Key Takeaway
Britney Spears’ mention of Hand Prop Room, a prop shop struggling with financial difficulties, in one of her Instagram posts has resulted in a doubling of online traffic and phone calls to the store. Rental sales, especially for knives, have increased by 50%. This partnership has not only saved the shop from financial ruin but has also provided Britney with a platform to showcase her inspired dance moves.
A Boost in Sales
According to the manager of Hand Prop Room, since Britney mentioned the shop in one of her Instagram posts, online traffic and phone calls to the store have doubled. Rental sales, especially for knives, have soared by 50%. The enthusiasm surrounding Britney’s mention of the shop has prompted numerous inquiries from people interested in both the singer and the prop knives.
The Store’s Struggles
The entertainment industry is the bread and butter of Hand Prop Room. With the strikes causing a decline in work and rentals, the store was facing a dire financial situation. However, Britney Spears’ timely promotion has managed to pull the shop out of its slump.
A Mutual Benefit
Not only has Hand Prop Room benefited from Britney’s endorsement, but the pop star has also gained from the partnership. The store has been playing Britney’s songs nonstop since her post, creating a mutually beneficial relationship between the two parties.
Britney’s Dance Video
In a recent dance video shared by Britney, she can be seen twirling and clanging prop knives. However, she assured fans that the knives were not real but rather part of her Halloween-themed performance. She later confirmed that her team had rented the prop knives from Hand Prop Room and that her dance moves were inspired by Shakira’s VMA performance.
