Technology

What Is Digital River

what-is-digital-river

What is Digital River

Digital River is a leading global provider of e-commerce solutions, offering a wide range of services and technologies to help businesses sell products and services online. With over 25 years of experience, Digital River has established a strong reputation for delivering innovative solutions that drive revenue and growth for its clients.

At its core, Digital River is a comprehensive e-commerce platform that enables businesses to create and manage online stores, process payments, and handle order fulfillment. Its robust suite of services covers everything from marketing and merchandising to customer service and support.

What sets Digital River apart is its focus on providing scalable solutions that meet the unique needs of each business. Whether you’re a small startup or a large enterprise, Digital River offers customizable options that can be tailored to your specific requirements.

One of the key strengths of Digital River is its global reach. With a presence in over 190 countries and support for more than 40 different payment methods, the platform can enable businesses to sell their products and services to customers around the world. This makes it an ideal choice for companies looking to expand their operations to new markets.

In addition to its e-commerce platform, Digital River provides a range of other services designed to help businesses succeed in the digital marketplace. This includes global payments, fraud prevention and risk management services, subscription management and monetization, and order management and fulfillment.

Overall, Digital River offers a complete solution for businesses looking to establish a strong online presence and drive sales. Its comprehensive suite of services, global reach, and commitment to innovation make it a trusted partner for businesses of all sizes.

History of Digital River

Founded in 1994, Digital River has a rich history in the e-commerce industry. It began as a start-up in Minneapolis, Minnesota, with a vision to revolutionize the way businesses sell products and services online.

In its early years, Digital River focused primarily on providing payment processing services for software vendors. Its innovative approach to handling online payments quickly gained recognition, and the company experienced rapid growth. This success allowed Digital River to expand its offerings and become a full-service e-commerce provider.

By the early 2000s, Digital River had established itself as a global player in the e-commerce industry. It went public in 1998, and over the next decade, it continued to expand its client base and enhance its technology offerings.

In 2006, Digital River made a significant acquisition by purchasing the assets of SWREG, a leading e-commerce platform. This acquisition allowed Digital River to broaden its capabilities and offer a more comprehensive suite of services to its clients.

In the following years, Digital River continued to innovate and adapt to the evolving needs of the e-commerce market. It introduced new functionalities to its platform, such as subscription management and monetization services, to cater to the growing demand for recurring revenue models.

In 2013, Digital River underwent a significant transformation when it was acquired by an investment group led by Siris Capital Group. This change in ownership brought fresh perspectives and resources to Digital River, enabling the company to further enhance its offerings and expand its global footprint.

Today, Digital River is recognized as a trusted partner for businesses looking to establish a strong online presence. With its rich history, industry expertise, and commitment to innovation, Digital River remains at the forefront of the e-commerce industry, helping businesses around the world succeed in the digital marketplace.

Digital River’s Services and Solutions

Digital River offers a comprehensive suite of services and solutions designed to empower businesses in the digital marketplace. By leveraging cutting-edge technology and industry expertise, Digital River enables businesses to streamline their e-commerce operations and maximize their online success.

One of the key offerings provided by Digital River is its e-commerce platform. This platform serves as the foundation for businesses to build and manage their online stores. It includes features such as customizable storefront templates, inventory management tools, and integration with popular content management systems.

Another critical aspect of Digital River’s services is global payments. With support for over 40 different payment methods and a presence in over 190 countries, Digital River facilitates secure and seamless transactions for businesses across the globe. Its advanced fraud prevention and risk management services further ensure the safety and integrity of online transactions.

In addition to payment processing, Digital River provides subscription management and monetization solutions. This allows businesses to implement recurring billing models, manage customer subscriptions, and optimize revenue streams. With these capabilities, businesses can efficiently offer subscription-based products and services to their customers.

Order management and fulfillment is another area where Digital River excels. The platform automates the entire order lifecycle, from order capture to shipment tracking, providing businesses with real-time visibility and control. By streamlining order fulfillment processes, Digital River helps businesses deliver a seamless and efficient customer experience.

Furthermore, Digital River offers marketing and merchandising solutions to help businesses attract, engage, and convert customers. Its platform provides tools for creating targeted marketing campaigns, personalized product recommendations, and conversion rate optimization. By leveraging these solutions, businesses can optimize their marketing efforts and drive more sales.

Finally, Digital River places a strong emphasis on customer service and support. It provides a dedicated support team to assist businesses with any platform-related queries or issues. Moreover, Digital River offers valuable resources, including documentation, training materials, and regular updates to ensure that businesses can make the most of the services and solutions provided.

Overall, Digital River’s services and solutions empower businesses to succeed in the digital marketplace. With its comprehensive e-commerce platform, global payments capabilities, fraud prevention services, subscription management solutions, order management and fulfillment features, marketing and merchandising tools, and exceptional customer support, Digital River provides the essential elements for businesses to thrive online.

E-commerce Platform

Digital River’s e-commerce platform is a robust and customizable solution that empowers businesses to launch and manage their online stores effectively. With its comprehensive set of features, businesses can create a seamless and engaging shopping experience for their customers.

The e-commerce platform offers a range of customizable storefront templates, allowing businesses to create visually appealing websites that align with their brand identity. These templates are designed to be mobile-responsive, ensuring optimal user experience across devices.

One of the strengths of Digital River’s e-commerce platform is its flexibility. It seamlessly integrates with popular content management systems, such as WordPress and Magento, enabling businesses to leverage their existing infrastructure while benefiting from the advanced e-commerce capabilities provided by Digital River.

Inventory management is made easy with the platform’s robust tools. Businesses can effortlessly track stock levels, manage product variations, and set automated alerts for low inventory. This ensures accurate inventory management and prevents overselling.

The e-commerce platform also offers powerful product merchandising capabilities. Businesses can create dynamic product catalogs, showcase featured items, and implement upselling and cross-selling strategies to maximize revenue. With the ability to personalize product recommendations based on customer behavior, businesses can enhance the shopping experience and drive conversion rates.

Marketing is a critical aspect of any e-commerce strategy, and Digital River’s platform provides the necessary tools to execute effective marketing campaigns. Businesses can create targeted promotions, discounts, and coupon codes to attract and engage customers. The platform also integrates with popular marketing automation tools, allowing businesses to easily manage email campaigns and customer segmentation.

Security is a top priority when it comes to e-commerce, and Digital River’s platform incorporates advanced security measures to protect businesses and their customers. It is PCI-DSS compliant, ensuring that sensitive customer payment information is handled securely. With built-in fraud prevention measures and data encryption, businesses can operate with peace of mind.

Finally, the e-commerce platform offers real-time analytics and reporting, enabling businesses to monitor key performance indicators and make data-driven decisions. Businesses can gain insights into sales trends, customer behavior, and conversion rates to optimize their strategies and drive growth.

Global Payments

When it comes to conducting business on a global scale, Digital River understands the importance of providing secure and seamless payment processing solutions. With its global payments capabilities, businesses can easily accept payments from customers around the world, while ensuring a smooth and secure transaction experience.

Digital River supports over 40 different payment methods, including major credit cards, digital wallets, and alternative payment options. This extensive range of payment methods allows businesses to cater to the preferences of their customers, ultimately increasing conversion rates and driving revenue.

One of the key advantages of Digital River’s global payment solutions is its presence in over 190 countries. This enables businesses to expand their reach and sell products and services to customers in various regions. With localized payment methods, multi-currency support, and language options, Digital River ensures a seamless payment experience for customers, regardless of their location.

In addition to supporting a wide range of payment methods, Digital River places a strong emphasis on security. The platform is PCI-DSS compliant, meaning it adheres to the highest industry standards for storing and handling sensitive payment information. This compliance provides businesses and their customers with peace of mind, knowing that their transactions are protected from potential fraud or data breaches.

Furthermore, Digital River’s global payments solution incorporates advanced fraud prevention measures. It utilizes state-of-the-art tools and technologies to detect and prevent fraudulent activities in real-time. By proactively monitoring transactions and using machine learning algorithms, Digital River can identify suspicious behavior and take immediate action, helping businesses mitigate risks and protect their revenue.

Managing and reconciling payments is made easy with Digital River’s robust reporting and analytics capabilities. Businesses can gain insights into payment trends, transaction volumes, and chargebacks, allowing them to make informed decisions and optimize their payment operations.

Customer support is another key aspect of Digital River’s global payments offering. The platform provides a dedicated support team to assist businesses with any payment-related questions or issues. This ensures a seamless and reliable payment experience for both businesses and their customers.

Fraud Prevention and Risk Management Services

In today’s digital landscape, the importance of fraud prevention and risk management cannot be overstated. Digital River offers comprehensive fraud prevention and risk management services to help businesses protect themselves and their customers from fraudulent activities.

Digital River’s fraud prevention services leverage advanced technologies and machine learning algorithms to detect and prevent fraudulent transactions in real-time. By analyzing various data points and patterns, the platform can identify suspicious behavior and flag potentially fraudulent activities. This proactive approach helps businesses minimize the risk of fraud and reduce chargebacks.

The platform also offers customizable fraud rules and filters, allowing businesses to set their own parameters and thresholds for fraud detection. This flexibility enables businesses to tailor the fraud prevention measures to their specific needs and adapt to evolving fraud trends.

In addition to fraud prevention, Digital River provides risk management services to help businesses identify and mitigate potential risks. Risk analysis tools assess the financial and reputational risks associated with various transactions, allowing businesses to make informed decisions and take appropriate actions.

With Digital River’s fraud prevention and risk management services, businesses can benefit from real-time data insights and analytics. The platform provides detailed reporting and analytics capabilities, offering businesses visibility into fraud attempts, transaction trends, and chargeback rates. This information helps businesses gain valuable insights and make data-driven decisions to further enhance their fraud prevention and risk management strategies.

Furthermore, Digital River’s fraud prevention and risk management services are backed by a dedicated team of experts. These professionals have deep industry knowledge and experience in handling fraud-related issues. They provide ongoing support and guidance to businesses, ensuring that they have the necessary resources and expertise to effectively combat fraud and manage risks.

Ultimately, Digital River’s fraud prevention and risk management services offer businesses peace of mind, allowing them to focus on their core operations without the constant worry of fraud-related challenges. By providing effective tools, advanced technologies, and expert support, Digital River empowers businesses to protect their revenue, safeguard their reputation, and build trust with their customers.

Subscription Management and Monetization

In today’s digital economy, businesses across various industries are capitalizing on the recurring revenue model offered by subscriptions. Digital River provides robust subscription management and monetization solutions that enable businesses to effectively manage and monetize their subscription-based products and services.

With Digital River’s subscription management capabilities, businesses can easily create and manage subscription plans tailored to their offerings and target audience. The platform allows businesses to set up different subscription tiers, define billing cycles, and manage customer subscriptions, providing flexibility and control over the entire subscription lifecycle.

One of the key advantages of Digital River’s subscription management solution is its ability to handle complex billing scenarios. It supports a wide range of monetization models, including free trials, promotional pricing, and metered usage. This flexibility allows businesses to experiment with different pricing strategies and optimize revenue streams.

The platform also enables businesses to implement seamless recurring billing processes. It automates the billing and payment collection for subscriptions, reducing manual intervention and preventing revenue leakage. Additionally, Digital River’s subscription management solution offers advanced dunning management capabilities, ensuring that businesses can effectively manage failed payments and minimize churn.

Moreover, Digital River’s subscription monetization tools help businesses maximize revenue from their subscription offerings. The platform provides features such as cross-selling and upselling capabilities, allowing businesses to promote additional products or services to subscribers. By leveraging these tools, businesses can increase the average revenue per user and drive customer engagement.

Another key aspect of subscription monetization offered by Digital River is its support for global expansion. The platform enables businesses to localize their subscription offerings, including multi-currency support, localized payment methods, and language options. This enables businesses to tap into new markets and reach a wider customer base.

Furthermore, Digital River’s subscription management and monetization solutions provide businesses with valuable insights and analytics. The platform offers comprehensive reporting on subscription metrics, customer behavior, and revenue trends. This data-driven approach empowers businesses to make informed decisions, optimize their subscription strategies, and identify opportunities for growth.

Order Management and Fulfillment

Efficient order management and fulfillment processes are crucial for businesses to deliver a seamless customer experience. Digital River offers comprehensive order management and fulfillment solutions that streamline operations and ensure timely and accurate order processing.

Digital River’s order management system allows businesses to centralize and automate their order handling processes. From order capture to shipment tracking, businesses can easily manage the entire order lifecycle from a single platform. This centralized approach eliminates the need for manual intervention, reduces errors, and improves overall efficiency.

The platform provides businesses with real-time visibility into order statuses, stock levels, and fulfillment activities. This real-time insight enables businesses to make informed decisions, efficiently manage inventory, and avoid stockouts or delays. It also allows businesses to provide accurate information to customers regarding order statuses and shipping details.

Furthermore, Digital River’s order management solution integrates with popular shipping carriers, enabling businesses to seamlessly generate shipping labels and track shipments. This integration simplifies the fulfillment process, reduces administrative tasks, and ensures that orders are delivered to customers on time.

For businesses that sell physical products, Digital River offers comprehensive inventory management capabilities. Businesses can efficiently track stock levels, manage product variations, and set automated alerts for low inventory. This helps businesses avoid overselling and ensures that they can fulfill customer orders promptly.

In addition to managing orders for physical products, Digital River’s order management system supports digital delivery of goods and services. Whether it’s software downloads, access codes, or subscription activations, the platform automates the digital delivery process, ensuring a seamless and efficient experience for customers.

Moreover, Digital River’s order management and fulfillment solutions enable businesses to handle returns and refunds effectively. The platform provides businesses with tools to manage return requests, process refunds, and update inventory accordingly. This streamlined approach helps businesses maintain customer satisfaction and efficiently handle return-related operations.

Lastly, Digital River’s order management system integrates seamlessly with customer support systems, allowing businesses to provide exceptional customer service. With access to order details and customer information, support agents can quickly address customer inquiries and resolve any issues related to orders or shipments.

Marketing and Merchandising Solutions

Effective marketing and merchandising are crucial for businesses to attract, engage, and convert customers in the competitive digital landscape. Digital River offers robust marketing and merchandising solutions that empower businesses to optimize their online presence and drive sales.

One of the key features of Digital River’s marketing solutions is the ability to create targeted marketing campaigns. Businesses can segment their customer base based on various demographic and behavioral criteria to deliver personalized messages to different customer groups. This personalized approach increases the relevancy and effectiveness of marketing efforts, ultimately driving higher conversion rates.

The platform also provides powerful merchandising tools that enable businesses to showcase their products and services effectively. Businesses can create dynamic product catalogs, display product images and descriptions, and leverage user-generated content, such as reviews and ratings, to enhance product credibility and influence purchasing decisions.

In addition to personalized marketing and robust merchandising, Digital River’s platform offers conversion rate optimization capabilities. Businesses can employ A/B testing and multivariate testing to experiment with different website layouts, calls-to-action, and promotional offers. By analyzing performance metrics, businesses can identify the most effective strategies and refine their marketing and merchandising approaches accordingly.

Furthermore, Digital River’s marketing solutions integrate seamlessly with popular marketing automation tools, such as email marketing platforms and customer relationship management systems. This integration allows businesses to effectively manage and automate their marketing campaigns, nurture leads, and drive engagement with their target audience.

Digital River also understands the importance of mobile-commerce (m-commerce). The platform offers mobile optimization features, ensuring that businesses can provide a seamless and user-friendly shopping experience for mobile users. With increasing numbers of consumers using mobile devices for online shopping, businesses can tap into this growing market segment and increase their revenue potential.

The platform also supports search engine optimization (SEO) best practices, enabling businesses to improve their search engine rankings and drive organic traffic to their online stores. From meta tags and keyword optimization to URL structure and site speed, Digital River provides the necessary tools and guidance to enhance businesses’ online visibility.

Ultimately, Digital River’s marketing and merchandising solutions empower businesses to optimize their online presence, engage customers with personalized marketing campaigns, showcase products effectively, and drive sales through conversion rate optimization strategies. With data-driven insights and a comprehensive suite of tools, businesses can effectively promote their products and services, increase brand visibility, and maximize their revenue potential.

Customer Service and Support

Exceptional customer service and support are essential for businesses to build and maintain strong relationships with their customers. Digital River recognizes the importance of providing reliable and responsive customer service, and offers comprehensive support services to assist businesses every step of the way.

One of the key elements of Digital River’s customer service and support is its dedicated support team. Businesses have access to a team of knowledgeable professionals who are well-versed in the platform and can provide timely assistance and guidance. Whether it’s resolving technical issues, answering questions about platform functionalities, or offering best practices, the support team is there to ensure businesses have the necessary resources to succeed.

Furthermore, Digital River offers extensive documentation and training materials to help businesses navigate the platform effectively. These resources include user guides, video tutorials, and knowledge bases that cover various aspects of the platform’s features and functionalities. This self-help approach empowers businesses to find answers to their questions and independently troubleshoot common issues.

In addition to documentation and training materials, Digital River provides regular platform updates and enhancements. These updates often include new features and improved functionalities based on user feedback. By continuously improving the platform, Digital River ensures that businesses can stay ahead of the curve and take advantage of the latest innovations in e-commerce.

Digital River’s customer service and support also extend to its offerings beyond the platform itself. Businesses can rely on the support team to assist with payment-related queries, fraud prevention strategies, and order management challenges. This holistic approach ensures that businesses have a single point of contact for any issues or questions related to their digital commerce operations.

Moreover, Digital River offers support during critical periods, such as peak sales seasons or major promotions. The support team ensures that businesses’ operations run smoothly during these periods of heightened activity, providing peace of mind and minimizing disruptions to customer experiences.

Lastly, Digital River values feedback from its clients and actively seeks to improve its customer service and support based on client input. The platform encourages businesses to provide feedback on their experiences and actively incorporates that feedback into the continuous improvement of its support services.

Overall, Digital River’s customer service and support offerings underscore its commitment to helping businesses succeed in the digital marketplace. With a dedicated support team, comprehensive documentation and training materials, regular updates, and a focus on client feedback, Digital River ensures that businesses have the necessary resources and expertise to deliver top-notch customer service and support their customers’ needs effectively.

Digital River’s Clients and Partners

Digital River has established itself as a trusted partner for businesses of all sizes across various industries. Its comprehensive suite of e-commerce solutions and commitment to client success have attracted a diverse clientele spanning multiple sectors.

Among Digital River’s clients are well-known global brands, including Microsoft, Lenovo, Adobe, and Avast. These industry giants trust Digital River to handle their e-commerce operations, process payments securely, and provide exceptional customer service. Digital River’s technology and services have played a significant role in helping these brands achieve their online revenue goals and expand their global reach.

In addition to serving prominent brands, Digital River also supports small and medium-sized businesses (SMBs) looking to establish a strong online presence. Its scalable solutions and customizable features make it an ideal choice for SMBs looking to grow their e-commerce operations while ensuring a seamless customer experience.

Digital River also partners with leading technology providers and service providers to further enhance its offerings. By collaborating with partners such as Salesforce, Shopify, and Magento, Digital River ensures seamless integrations and access to a vast array of complementary tools and services. These partnerships enable businesses to leverage the power of multiple platforms and tools in a unified and simplified manner.

Furthermore, Digital River partners with payment gateways, banking institutions, and fraud prevention providers to expand its global payment capabilities and enhance its fraud prevention measures. These partnerships allow businesses to leverage a comprehensive suite of payment options while ensuring the security and integrity of each transaction.

The strong network of clients and partners demonstrates the trust and confidence that businesses and industry leaders have in Digital River. Its reputation for delivering reliable and innovative e-commerce solutions has made it a go-to choice for businesses across various industries, including software, technology, consumer goods, and more.

Moreover, Digital River understands the importance of collaboration and establishing strong relationships with its clients and partners. It actively seeks feedback and input from clients to continuously improve its offerings and ensure that its solutions meet the evolving needs of businesses in the rapidly changing digital landscape.

Ultimately, Digital River’s extensive client base and strategic partnerships serve as a testament to its expertise and track record in delivering industry-leading e-commerce solutions. By working closely with its clients and partners, Digital River continues to innovate and provide businesses with the tools and services needed to succeed in the digital marketplace.

Success Stories

Over the years, Digital River has helped numerous businesses achieve remarkable success in the digital marketplace. The following success stories highlight the impact that Digital River’s e-commerce solutions have had on businesses across various industries.

One success story is that of a global software company that partnered with Digital River to expand its reach and drive revenue growth. By leveraging Digital River’s e-commerce platform and global payments capabilities, the company was able to streamline its online operations and improve customer experience. With access to a wide range of payment methods and localized payment options, the company maximized its conversion rates and successfully penetrated new international markets.

Another success story involves a fashion retailer that turned to Digital River to enhance its online presence and optimize its merchandising strategies. With Digital River’s marketing and merchandising solutions, the retailer was able to create personalized experiences for its customers, resulting in increased engagement and higher average order values. The retailer also utilized Digital River’s conversion rate optimization tools to experiment with different promotional offers and website layouts, leading to improved conversion rates and revenue growth.

A technology company also experienced significant success through its partnership with Digital River. With Digital River’s subscription management and monetization solutions, the company was able to launch and manage its subscription-based software offering. Leveraging features such as flexible billing options and automated subscription renewals, the company saw a substantial increase in subscription revenues and improved customer retention rates.

Furthermore, an electronics manufacturer benefited greatly from Digital River’s order management and fulfillment capabilities. With a complex product catalog and a global customer base, the manufacturer needed a centralized system to efficiently manage and fulfill its orders. Digital River’s order management system provided real-time visibility into order statuses, inventory levels, and shipping details. This streamlined approach resulted in faster order processing, improved customer satisfaction, and reduced operational costs.

These success stories highlight the transformative impact that Digital River’s e-commerce solutions can have on businesses. Whether it’s expanding global reach, optimizing marketing and merchandising efforts, monetizing subscription models, or streamlining order management and fulfillment processes, Digital River empowers businesses to achieve their online revenue goals and drive growth in the digital marketplace.

These success stories are a testament to Digital River’s expertise, innovation, and commitment to client success. By providing comprehensive e-commerce solutions, leveraging advanced technologies, and building strong partnerships, Digital River continues to help businesses of all sizes and industries thrive in the increasingly competitive digital landscape.

How to Work with Digital River

Working with Digital River is a straightforward and collaborative process that begins with understanding your business objectives and needs. Whether you’re a small startup or a large enterprise, Digital River offers a range of solutions that can be tailored to meet your specific requirements in the digital marketplace.

The first step in working with Digital River is to reach out and get in touch with their team. You can visit their website or contact their sales representatives to initiate a conversation. During this initial consultation, Digital River’s experts will work closely with you to understand your business goals, challenges, and unique requirements.

Based on your specific needs, Digital River will propose a customized solution that aligns with your business objectives. They will outline the different services and tools that will best suit your requirements, such as their e-commerce platform, global payments, fraud prevention, subscription management, order management, and marketing solutions.

Once you have agreed on the solution, Digital River will guide you through the implementation process. Their experienced team will provide support and assistance in setting up your online store, configuring payment options, integrating with your existing systems, and ensuring a seamless transition to the Digital River platform.

During the implementation phase, Digital River will provide comprehensive training and documentation to ensure you are equipped with the knowledge and resources to effectively utilize their solutions. Their support team will be available to address any questions or concerns that may arise, providing ongoing assistance throughout the implementation process.

Once your online store is up and running, Digital River’s services do not stop there. They offer continuous support to ensure your success in the digital marketplace. Their dedicated support team will be available to address any technical or operational issues, provide guidance on best practices, and assist with any additional needs or enhancements you may require.

In addition to ongoing support, Digital River regularly updates its platform with new features and enhancements. These updates are designed to keep your online store at the forefront of the ever-evolving e-commerce landscape and ensure you have access to the latest tools and technologies to drive growth.

Working with Digital River is a collaborative process where their expertise and industry knowledge are leveraged to help your business succeed. By partnering with Digital River, you gain access to a comprehensive suite of e-commerce solutions, dedicated support, and ongoing innovation to help you maximize your online revenue potential and achieve your digital business objectives.