Technology

What Does ‘Ratio’ Mean On TikTok?

what-does-ratio-mean-on-tiktok

What is TikTok?

TikTok has taken the social media world by storm with its short-form video format, captivating content, and engaging community. Launched in 2016, TikTok is a platform that allows users to create, share, and discover 15-second videos set to music. With over 2 billion downloads worldwide, the app has become a global phenomenon, particularly among younger generations.

The app’s popularity can be attributed to its easy-to-use interface, creative editing features, and algorithmic feed that personalizes content based on user preferences. TikTok has become a hub for trends, challenges, dances, and comedy sketches, making it a platform where users can express their creativity and connect with others on a global scale.

One of the unique aspects of TikTok is its emphasis on user-generated content. Instead of privileging professionally-produced content, TikTok thrives on the creativity and authenticity of its diverse user base. This democratized approach has allowed for the rise of everyday individuals becoming viral sensations, gaining fame and recognition within the TikTok community.

The short-form nature of TikTok videos encourages users to capture and share moments of their everyday lives, providing a window into different cultures, talents, and perspectives. From funny skits to powerful social commentary, TikTok has become a space for self-expression, entertainment, and even social activism.

By combining music, visual effects, and easy video editing tools, TikTok provides users with endless possibilities for content creation. Whether it’s lip-syncing to popular songs, showcasing hidden talents, or offering comedic skits, users can experiment and explore their creative potentials in a supportive and engaging environment.

Furthermore, TikTok offers a range of features to enhance videos, such as filters, stickers, and augmented reality effects. These tools enable users to add a personal touch to their videos, making them more visually appealing and attention-grabbing. The platform also supports duets, allowing users to collaborate and create videos alongside each other, fostering a sense of community and interaction.

TikTok’s impact extends beyond entertainment, as it has become a platform for education, awareness, and even entrepreneurship. From educational tutorials to inspirational stories, TikTok has become a space for sharing knowledge, empowering marginalized voices, and promoting social causes.

How does TikTok work?

TikTok operates on a simple and user-friendly interface, allowing individuals to easily create, share, and discover videos. To get started, users download the TikTok app, sign up, and create an account. Once logged in, they can begin exploring the diverse content available on the platform.

The main feed of TikTok consists of a continuous stream of videos that are personalized based on user preferences and interactions. The content displayed on the feed is determined by a proprietary algorithm that takes into account factors such as video engagement, user preferences, and trends. This algorithm ensures that users are presented with a tailored and curated selection of videos that are likely to capture their interest.

When creating a video on TikTok, users have access to a wide range of editing features and tools. They can choose from an extensive library of music, add special effects, apply filters, adjust video speed, and use stickers. These features allow users to customize and enhance their videos, making them more visually appealing and engaging.

TikTok also encourages user interaction through features like comments, likes, and shares. Users can engage with videos by leaving comments, expressing their appreciation through likes, and sharing videos with their followers. Additionally, TikTok offers the ability to “duet” with other users, where users can create a split-screen video alongside an existing video.

Hashtags play an important role in organizing and categorizing content on TikTok. Users can add hashtags to their videos to make them discoverable to a wider audience and to participate in trending challenges or topics. By searching or clicking on a hashtag, users can explore a collection of videos related to a specific theme or trend.

TikTok also features a “For You” page, which showcases content that the algorithm thinks the user will find interesting, based on their previous interactions and preferences. This page serves as a hub for discovering new and diverse content, enabling users to explore beyond their existing network of followers.

In addition to creating videos, users can also follow other creators and engage with their content through the “Following” tab. This allows users to build a personalized feed based on their favorite creators and interests.

Overall, TikTok’s combination of personalized content, creative editing tools, and user-friendly interface has contributed to its immense popularity. The platform offers a space for self-expression, interaction, and discovery, allowing users to unleash their creativity and connect with a global community.

Understanding the algorithm

The TikTok algorithm is a complex system that determines what content is shown to users on their feeds. The algorithm takes into account a variety of factors to curate a personalized and engaging user experience. Understanding how the algorithm works can help users gain visibility and increase their chances of reaching a wider audience.

One of the key components of the TikTok algorithm is engagement. The algorithm prioritizes videos that receive high engagement, such as likes, comments, shares, and video completion rates. This means that videos with higher engagement are more likely to be shown to a larger number of users, increasing their potential reach and visibility.

The algorithm also considers user preferences and behaviors. It takes into account the types of content a user interacts with, the accounts they follow, and the videos they engage with the most. This information helps the algorithm create a personalized feed that is tailored to each user’s interests and preferences. The more a user engages with a specific type of content, the more similar content they are likely to see on their feed.

TikTok also places importance on the timeliness of content. Recent and trending videos are given priority in the algorithm to ensure that users are presented with fresh and up-to-date content. This means that staying aware of current trends and participating in popular challenges can increase the chances of a video being seen by a larger audience.

Another factor that influences the algorithm is video completion rate. TikTok values videos that are watched from start to finish and considers them to be more engaging and valuable to users. Therefore, videos that are able to capture users’ attention and keep them engaged throughout have a higher chance of being shown to a wider audience.

It is important to note that the TikTok algorithm is dynamic and constantly evolving. The platform regularly updates and refines its algorithm to improve user experience and ensure that the content shown is relevant and engaging. This means that strategies and tactics for gaining visibility on TikTok may change over time, and it is important for users to stay updated and adapt to these changes.

How ‘ratio’ is used on TikTok

On TikTok, the term ‘ratio’ is often used to refer to a situation where the number of comments on a video far exceeds the number of likes or views it has received. This can happen when a video receives a large number of negative or critical comments compared to positive engagement.

The term ‘ratio’ originated from Twitter, where it was initially used to describe a similar phenomenon. However, it has now made its way onto TikTok and has become a popular concept among users.

When a video on TikTok gets ‘ratioed’, it means that the majority of the comments are expressing disapproval, criticism, or simply overwhelming the video with responses. This can often be observed in controversial or divisive videos, where users may disagree with the content or opinions presented.

‘Ratioing’ on TikTok has some similarities to ‘cancel culture’, where users band together to express their disapproval or call out problematic behavior. However, unlike ‘cancel culture’, which can be more focused on boycotting or shunning individuals, ‘ratioing’ primarily revolves around comment sections and engagement metrics.

Users who are ‘ratioed’ may find their videos flooded with negative comments or spam, making it difficult for positive engagement to stand out. This can have various effects, such as discouraging the creator, damaging their reputation, or sparking online debates.

While ‘ratioing’ is often associated with negative experiences, it is not always viewed as entirely negative. Some users see it as a form of accountability, where the comments section serves as a space for expressing dissenting opinions and holding creators or influencers responsible for their actions or statements.

Rather than completely dismissing ‘ratioing’, some creators even embrace it as a sign that their content has sparked a strong reaction or engaged the community in a meaningful way. It can be an indication that their video has initiated a discussion or debate, highlighting the importance of open dialogue and differing perspectives.

It’s worth noting that ‘ratioing’ is not limited to controversial or divisive content. It can also occur on lighthearted or humorous videos, purely for the sake of humor or fun. Users may engage in ‘ratioing’ as a playful way to create a challenge or trend, attempting to overwhelm the comment section with a specific type of response or joke.

Ultimately, the concept of ‘ratioing’ on TikTok showcases the power and influence of user engagement. It highlights the role that comments, likes, and viewer reactions play in shaping public perception, either positively or negatively, and the impact that this can have on content creators.

What does ‘ratio’ mean on TikTok?

‘Ratio’ is a term commonly used on TikTok to describe a scenario where the number of comments on a video significantly outweighs the number of likes or views it has received. This can occur when a video receives a disproportionate amount of negative or critical feedback, creating an imbalance between comments and other forms of engagement.

When a TikTok video gets ‘ratioed’, it means that the comments section is flooded with a large number of negative or critical comments compared to positive engagement. This can include comments expressing disagreement, criticism, or even spam. The term ‘ratio’ originated from Twitter but has now become popular among TikTok users to describe this phenomenon.

The ratio between comments and other forms of engagement, like likes and views, can vary significantly depending on the video and the reaction it receives from the TikTok community. Some videos may have a few more comments than likes, while others might have comments outnumbering likes by a large margin.

‘Ratioed’ videos tend to attract attention, given the stark contrast between the number of comments and other engagement metrics. They often spark online debate, disagreements, or discussions around controversial topics. The comments section can become a battleground where users express their differing opinions and engage in heated exchanges.

It’s important to note that not all ‘ratioed’ videos are associated with negative content or controversies. Some creators intentionally create videos that provoke a strong reaction or initiate discussions, knowing that it might lead to a higher ratio of comments. In these cases, ‘ratioing’ can be seen as a measure of audience engagement and the ability to generate conversation.

While a ‘ratioed’ video may initially seem like a negative outcome, it can also be an opportunity for creators and viewers alike. For creators, it can serve as constructive feedback on their content or perspectives, allowing them to gain insights into the viewpoints of their audience. For viewers, it provides an avenue to express dissent, hold creators accountable, or engage in meaningful dialogue.

The concept of ‘ratio’ on TikTok highlights the importance of user engagement and the power of comments as a means of communication and expression on the platform. It demonstrates the impact that engagement metrics, such as likes, comments, and views, have on shaping public perception and the overall reception of content.

Ultimately, ‘ratioing’ on TikTok showcases the dynamic nature of the platform and the role that user interactions play in determining the success and impact of videos. It serves as a reminder that TikTok is not just about passive content consumption but also an arena for active engagement and participation in shaping the TikTok community.

Examples of ‘ratio’ on TikTok

On TikTok, ‘ratio’ can be observed across a range of videos and topics. Here are a few examples of how ‘ratio’ manifests on the platform:

1. Controversial Opinions: When a user shares a video expressing a controversial opinion or taking a stance on a divisive topic, it often results in a high ratio of comments compared to likes. For instance, a video discussing sensitive political or social issues can generate a flurry of comments expressing disagreement, criticism, or engaging in debates.

2. Celebrity Drama: When a video involves a popular celebrity or influencer and sparks drama or controversy, it can lead to a high ratio of comments. If the comments section becomes flooded with responses related to the controversy, it can overshadow the number of likes or views the video receives.

3. Tactical ‘Ratioing’: Some videos are intentionally created to provoke a strong reaction or encourage a specific type of comment. Creators might purposefully create a humorous skit or challenge that prompts viewers to comment with a particular response or joke. In these cases, the high ratio of comments is intended and seen as a measure of success.

4. Viral Challenges: In some instances, TikTok challenges can lead to ‘ratioing,’ especially if they become controversial or receive mixed reactions. If a challenge elicits strong opinions or disagreement, users may flood the comments section with their views, resulting in a high comment-to-like ratio.

5. Unpopular Opinions: Some videos feature individuals sharing unpopular opinions on various subjects. These videos tend to generate a disproportionate number of comments expressing disagreement or criticism, leading to a high ratio. It can become a platform for debate and discussion, with users expressing their contrasting viewpoints.

6. Online Backlash: If a TikTok video garners significant negative attention outside of the platform, such as on other social media platforms or news outlets, it can result in a high ratio of comments. The video may face widespread criticism or scrutiny, leading to an influx of negative comments.

These examples illustrate the various scenarios in which ‘ratio’ can occur on TikTok. Whether it’s controversial opinions, celebrity drama, deliberate tactics, viral challenges, unpopular opinions, or online backlash, these situations can tip the balance between comments and other forms of engagement on the platform.

It’s important to note that the presence of ‘ratio’ does not inherently make a video bad or unworthy of attention. It simply highlights the active engagement and diverse opinions of TikTok’s user base. ‘Ratioing’ can spark dialogue, provide insight into differing viewpoints, and serve as a platform for discussing important topics.

Why do people use ‘ratio’ on TikTok?

The use of ‘ratio’ on TikTok is attributed to several motivations and objectives that users have when engaging with videos on the platform. Here are some reasons why people use ‘ratio’ on TikTok:

1. Expressing Dissent: Users often employ ‘ratio’ as a way to express disagreement or dissent with the content of a video. By commenting en masse, they aim to voice their opposing opinions and reflect a critical sentiment towards the video or the creator’s standpoint.

2. Holding Creators Accountable: When a video sparks controversy or raises concerns regarding a creator’s behavior, users may use ‘ratio’ as a means of holding them accountable for their actions. By overwhelming the comment section, they intend to call attention to the issue and express their dissatisfaction with the creator’s choices.

3. Creating Community: ‘Ratioing’ can bring together like-minded individuals who share similar views on a particular topic. Users may use ‘ratio’ to create a sense of community and camaraderie by engaging in collective expressions of disapproval or criticism.

4. Participating in Online Activism: For some users, ‘ratioing’ is viewed as a form of online activism. They see it as a way to challenge problematic content or ideas, and to promote awareness and change. By using ‘ratio’ strategically, they aim to influence public opinion and contribute to discussions around social issues.

5. Showing Support for a Cause: On the flip side, users may also use ‘ratio’ to show support for a particular cause or to rally around a video that they find deserving of positive engagement. By overwhelming the comments section with messages of approval, they seek to bolster the creator’s confidence and amplify positive sentiments.

6. Joining Viral Trends: In some cases, users may engage in ‘ratioing’ simply as a way to join a viral trend or challenge. It can be seen as a playful act of participating in online culture and showcasing a sense of humor. Users may flood the comments section with a specific response or joke, contributing to the overall engagement of the video.

Overall, the use of ‘ratio’ on TikTok is driven by a range of motives, including expressing dissent, holding creators accountable, building community, participating in online activism, showing support for causes, and joining viral trends. The comment section becomes a platform for users to voice their opinions, influence discussions, and establish a sense of unity or opposition within the TikTok community.

How to ‘ratio’ someone on TikTok

‘Ratioing’ someone on TikTok refers to the act of overwhelming a video’s comment section with a high number of comments relative to the video’s likes or views. While ‘ratio’ often occurs organically, it can also be intentionally provoked by users who want to express dissent or disapproval. Here are some ways in which users may ‘ratio’ someone on TikTok:

1. Engage in Commenting: Start by leaving a comment on the video that you disagree with or wish to express disapproval towards. Encourage others who share your view to do the same and join in the conversation. The more comments that express disagreement, the higher the ‘ratio’ will be.

2. Encourage Others to Join: Share the video with your followers or on other social media platforms, urging them to participate in ‘ratioing’ the video. Provide context and explain why you disagree with the content or find it problematic, encouraging others to voice their opinions as well. Increased participation can contribute to a higher ‘ratio’ effect.

3. Spread the Word: If you find a video that you believe deserves to be ‘ratioed’, share it within relevant communities, such as online forums or discussion groups, to garner more attention. By spreading awareness and encouraging others to engage, you can amplify the ‘ratio’ effect and increase the overall impact.

4. Offer Constructive Criticism: While ‘ratioing’ often involves expressing dissent, it is important to maintain a constructive tone in your comments. Provide specific points or arguments explaining why you disagree with the content, avoiding personal attacks or harassment. This will help maintain a more meaningful and respectful exchange of ideas.

5. Stay Engaged: Continue to monitor the video’s comment section as more users join in the ‘ratioing’ process. Reply to comments and engage in conversations, further contributing to the discussion and supporting the ‘ratio’ effect. This sustained engagement can help solidify the impact of the ‘ratio’ on the video.

It is important to remember that ‘ratioing’ should be approached responsibly and ethically. While expressing dissent and engaging in discussions is encouraged, harassment or targeted bullying should be avoided. Remember to respect the TikTok community guidelines and be mindful of the potential impact your actions may have on the creator.

Ultimately, ‘ratioing’ is a way for users to voice their opinions and engage in public discourse on TikTok. By participating in ‘ratioing’ responsibly and constructively, users can contribute to a diverse and vibrant community of perspectives and discussions on the platform.

The effects of getting ‘ratioed’

Being ‘ratioed’ on TikTok can have various effects on both the creator and the overall perception of a video. Here are some of the effects that can result from getting ‘ratioed’:

1. Negative Feedback: When a video is ‘ratioed’, it often means that the majority of the comments are negative or critical. This influx of negative feedback can be disheartening and demoralizing for the creator, especially if they didn’t anticipate the strong backlash or disagreement.

2. Damage to Reputation: A high ratio of negative comments can potentially damage a creator’s reputation, particularly if the video leads to controversy or public scrutiny. It may result in a decline in followers, a loss of opportunities, or a tarnished image within the TikTok community or beyond.

3. Engagement Disparity: The disparity between the number of comments and likes or views can create a visual disconnect that may discourage other users from engaging positively with the video. This can impact the overall engagement rate of the video and influence how it is perceived by users who come across it.

4. Online Debates: ‘Ratioing’ often leads to intense online debates in the comment section. While this can promote healthy discussions, it can also result in heated exchanges, harassment, or disrespectful behavior. These debates can sometimes overshadow the original intent of the video and create a negative atmosphere.

5. Viral Attention: In some cases, a video that gets ‘ratioed’ can attract significant attention outside of TikTok. It may catch the interest of news outlets or social media platforms, drawing widespread criticism or even support. This increased visibility can further amplify the impact of the ‘ratio’ effect and prolong its consequences for the creator.

6. Reflection and Growth: Being ‘ratioed’ can also serve as a learning opportunity for creators. It can prompt them to reflect on their content, perspectives, or delivery, and encourage them to grow from the experience. Constructive criticism within the comments can offer insights that help creators improve their future videos.

It is essential to note that the effects of getting ‘ratioed’ can vary depending on the circumstances and the video’s content. While it can have negative consequences, it can also serve as a catalyst for growth and gaining a deeper understanding of the TikTok community.

Creators who experience ‘ratioing’ can choose to address the comments and engage in meaningful discussions, which may help to turn the situation around and regain positive engagement. Responding thoughtfully and respectfully to constructive criticism can help rebuild a creator’s reputation and foster a more supportive environment.

In the end, the effects of being ‘ratioed’ on TikTok depend on how creators navigate the situation, the resilience they demonstrate, and the lessons they take away from the experience.

Tips for avoiding a ‘ratio’ on TikTok

While getting ‘ratioed’ on TikTok is not always within one’s control, there are certain practices that creators can adopt to minimize the likelihood of receiving overwhelming negative feedback. Here are some tips for avoiding a ‘ratio’ on TikTok:

1. Know Your Audience: Understanding your target audience is crucial. Tailor your content to appeal to your followers and consistently deliver the kind of content they enjoy and engage with. Pay attention to the type of content that resonates with your audience and strive to maintain a positive and supportive community around your videos.

2. Stay Informed About Trends: Keep up with current trends, challenges, and topics that are popular on TikTok. By participating in relevant trends, you increase the chances of your videos being seen and appreciated by a wider audience. Staying informed allows you to align your content with what is currently trending and helps you stay connected with the ever-evolving TikTok community.

3. Be Authentic and Engaging: Authenticity is key in building a genuine connection with your audience. Create content that reflects your true personality, interests, and skills. Engage with your viewers by responding to comments, asking for their input, and fostering a sense of community and interaction. Encourage positive and constructive dialogue on your videos.

4. Be Mindful of Controversial Topics: Be cautious when addressing controversial or sensitive topics. Consider the potential impact and diverse perspectives that may arise from discussing such issues. If you choose to address controversial topics, ensure your content is well-researched, respectful, and considerate of different viewpoints.

5. Moderation and Genuine Engagement: Avoid engaging in tactics that might artificially inflate your engagement metrics or provoke negative reactions. Instead, focus on creating quality content that genuinely resonates with your audience. Encourage meaningful interactions, respond to comments thoughtfully, and foster a positive environment through your engagement with viewers.

6. Monitor Feedback and Adapt: Pay attention to the comments and feedback you receive. Take constructive criticism seriously and use it as an opportunity for growth and improvement. Adapt your content based on audience preferences and feedback, continuously refining your approach to better resonate with your followers.

7. Encourage Positive Engagement: Foster a positive atmosphere on your TikTok account by explicitly encouraging positive engagement from your viewers. Encourage them to share their thoughts, experiences, and support in the comments. Implement strategies like asking open-ended questions or initiating discussions that promote constructive dialogue.

Remember that while these tips can help minimize the risk of being ‘ratioed’, it’s important to stay true to yourself and your content. Prioritize authenticity and create content that you are passionate about. Building a supportive community that appreciates your unique perspective is ultimately more valuable than constantly trying to avoid negative feedback.

Is ‘ratio’ a positive or negative thing on TikTok?

The concept of ‘ratio’ on TikTok is subjective and can be seen as both a positive and negative phenomenon, depending on the context and perspective. Here are different viewpoints on whether ‘ratio’ is considered positive or negative on TikTok:

Positive Viewpoints:

1. Accountability and Critique: Some users view ‘ratio’ as a positive means of holding creators accountable for their content. They see it as a way to express dissent, offer constructive criticism, and promote accountability within the TikTok community. ‘Ratioing’ can spark meaningful discussions and encourage creators to reflect on their content and engage with their audience in a more thoughtful manner.

2. Ample Engagement: ‘Ratioing’ can result in a high level of engagement, with the comment section becoming a platform for diverse opinions and perspectives. The influx of comments can facilitate conversations, debates, and exchange of ideas, leading to a more vibrant and active community on TikTok. This engagement can provide valuable insights and feedback to creators, fostering growth and improvement.

3. Awareness and Education: Sometimes, ‘ratioing’ occurs when a video highlights important social issues or challenges problematic beliefs. This can lead to a wider audience engaging with the content and becoming more aware of these issues. The discussions that follow in the comments can promote education, increase empathy, and raise awareness about important causes.

Negative Viewpoints:

1. Cyberbullying and Harassment: ‘Ratioing’ can sometimes transition into cyberbullying and harassment, where users engage in personal attacks, trolling, or spreading hate. This negative aspect can overshadow the genuine criticism and lead to a toxic, hostile environment for both creators and viewers. It is important to draw a line between constructive criticism and harmful behavior.

2. Disproportionate Focus: ‘Ratio’ emphasizes the number of comments relative to other forms of engagement, such as likes or views. This disproportionate focus can overshadow positive engagement and lead to a skewed perception of a video’s impact and value. It may discourage creators and impact their motivation to continue creating content, as they might feel that their work is being overwhelmingly criticized.

3. Discouragement and Damage to Reputation: Experiencing a high ‘ratio’ can be disheartening for creators, particularly if they receive overwhelming negative feedback. It may lead to a decline in confidence, damage to their reputation, or reluctance to create content in the future.

Ultimately, whether ‘ratio’ is considered positive or negative on TikTok is subjective and depends on the intent, tone, and impact of the comments. While it can foster accountability, meaningful discussions, and awareness, it can also lead to cyberbullying, disproportionate focus, and discouragement. It is important for users to be respectful, considerate, and promote a constructive environment when engaging with ‘ratioed’ videos.

The future of ‘ratio’ on TikTok

The concept of ‘ratio’ on TikTok is likely to continue evolving and shaping the dynamics of the platform in the future. Here are some potential trends and shifts that could be observed with regards to ‘ratio’ on TikTok:

1. Algorithm Adjustments: As ‘ratioing’ becomes more prevalent, TikTok might consider tweaking its algorithm to improve the balance between engagement metrics. This could involve adjusting how the algorithm weighs comments, likes, and views to ensure a more accurate reflection of a video’s overall impact and audience reception.

2. Community Guidelines and Moderation: With the continuous growth of the TikTok community, there may be stricter enforcement of community guidelines to prevent cyberbullying, harassment, or the manipulation of engagement metrics. TikTok may introduce new moderation features and policies to maintain a healthier and more inclusive environment for users.

3. Empowerment of Marginalized Voices: ‘Ratioing’ can provide a platform for marginalized groups to express their perspectives and hold creators accountable. In the future, TikTok may further emphasize promoting a diverse range of content and voices, ensuring that underrepresented communities have the opportunity to share their stories, experiences, and viewpoints without fear of disproportionate backlash.

4. Education and Awareness: ‘Ratioing’ has the potential to foster education and awareness on social issues. As users engage in discussions within the comment section, awareness campaigns and educational initiatives might emerge, encouraging users to research and approach topics with empathy and a better understanding of complex issues.

5. Creativity and Positive Engagement: The TikTok community’s creativity and innovative spirit may result in the development of new trends and challenges that promote positive engagement. Users may steer away from the negative aspects of ‘ratioing’ and instead focus on creating content that inspires, entertains, and encourages supportive interactions among viewers.

6. Striking a Balance: TikTok users may become more aware of the potential consequences of ‘ratioing’ and strive to strike a balance between constructive criticism and harmful behavior. Creators and viewers may work together to foster an environment that encourages respectful dialogue, highlight positive aspects of content, and provide feedback that promotes growth and improvement.

As TikTok continues to evolve, the concept of ‘ratio’ is expected to evolve alongside it. While challenges and controversies may arise, the TikTok community has shown resilience and adaptability in navigating and shaping the future of the platform. By nurturing a supportive and inclusive environment, users can ensure that ‘ratio’ remains a constructive tool for expression, accountability, and community growth on TikTok.