Universal Music Group’s decision to remove their music from TikTok is causing concern, especially for smaller artists under the label. Musician Mareux, who experienced a surge in popularity due to the app, is speaking out about the potential repercussions of this move.
Key Takeaway
UMG’s removal of music from TikTok has sparked concerns, particularly regarding the impact on smaller artists who rely on the platform for visibility and career advancement.
The Artist’s Perspective
Mareux gained attention after his cover of The Cure’s “The Perfect Girl” went viral on TikTok, ultimately leading to a performance at Coachella. He believes that the label’s action could jeopardize the newfound opportunities for emerging artists like himself.
According to Mareux, UMG’s explanation that the removal is intended to benefit artists financially appears dubious. He suggests that instead of restricting their presence on TikTok, the label should focus on improving artists’ contracts to support their careers.
The Power of TikTok for Artists
Mareux emphasizes the significance of TikTok as a promotional platform for musicians. He highlights how exposure on the app has the potential to transform an artist’s trajectory, citing his own experience as an example.
Expressing concern for lesser-known artists who relied on TikTok for visibility, Mareux criticizes UMG’s decision, attributing it to greed and predicting its adverse effects on both emerging and established acts, including notable names like Taylor Swift, Drake, and Nicki Minaj.
Impact on Artist Revenue
While Mareux acknowledges that direct earnings from TikTok may not be substantial for artists, he underscores the platform’s role in generating exposure that can lead to alternative revenue streams. He warns that UMG’s actions could disrupt this source of income for artists.
