Taylor Swift’s presence at Sunday’s Kansas City Chiefs game not only made headlines, but it also had a significant impact on the sales of Travis Kelce’s jerseys. The “Swifties,” as Taylor Swift’s fans are known, wasted no time in rushing to get their hands on the Kansas City Chiefs superstar’s merch, causing a massive spike in sales.
Taylor Swift’s attendance at the Chiefs game resulted in a nearly 400% increase in Travis Kelce’s jersey sales, making him one of the top 5 selling NFL players on Sunday.
According to Fanatics, the NFL’s official e-commerce partner, Travis Kelce’s No. 87 jerseys were among the most popular items on the NFL Shop that day. In fact, Kelce saw a staggering 400% surge in sales across the Fanatics network of sites, including NFLShop.com.
While it is impossible to determine exactly who made all the purchases, it is evident that Taylor Swift’s support of her rumored new love interest played a significant role in the rise of jersey sales. Swift’s visit to Arrowhead Stadium to watch the Chiefs’ victory over the Bears, with a final score of 41-10, seemingly ignited the fandom’s enthusiasm for this potential connection.
It is no secret that Taylor Swift has an incredibly passionate fanbase. Given their dedication, it would not come as a surprise if the Swifties emptied their wallets to secure jerseys of their newfound favorite athlete, Travis Kelce.
Despite being a long-time Philadelphia Eagles fan, Swift seemed right at home with Chiefs Kingdom as she watched the game from a suite alongside Kelce’s mother, Donna. The two were even seen leaving the stadium together, cruising away in Kelce’s old-school convertible.
As the Traylor (combination of Taylor and Travis) bond continues to develop, Swift’s fans are undoubtedly hoping for something more significant. Otherwise, there might be an abundance of No. 87 jerseys collecting dust amongst the Swifties.