Brie Larson, known for her roles in Marvel movies, made a last-minute press push to promote her latest project, “The Marvels.” However, despite the efforts, ticket sales failed to meet expectations.
Key Takeaway
Brie Larson’s efforts to promote “The Marvels” through a last-minute press push were unable to save the film’s disappointing box office numbers. Whether it was due to limited marketing opportunities caused by the actors’ strike or superhero movie fatigue, the film’s performance raises questions about the changing landscape of the Marvel cinematic universe and its future success.
Press Push for ‘The Marvels’
Following the end of the SAG-AFTRA strike, Larson was given the green light by Kevin Feige and the team to attend the movie’s debut red carpet event and make a guest appearance on ‘The Tonight Show’ with Jimmy Fallon. During her late-night interview, Larson discussed various aspects of the film, including the director and the studio, in an attempt to generate hype before its release. Unfortunately, it appears that these marketing efforts did not significantly boost interest in the project.
Disappointing Box Office Numbers
According to box office estimates, “The Marvels” is projected to have a disappointing domestic opening, falling below Marvel’s usual standards. Experts predict that the film is expected to earn between $47 to $52 million. As of now, the movie has generated only $21.5 million in box office revenue from Thursday previews and Friday screenings. This places it as the second-lowest grossing opening day for a Marvel film, following the original ‘Hulk’ movie released in 2008.
A Contrast from Previous Success
Reasons for Lackluster Performance
One possible explanation for the underwhelming performance of “The Marvels” could be the limited exposure it had due to the actors’ strike that was ongoing until recently. With the strike preventing significant promotion, it is possible that many potential moviegoers were simply unaware of the film’s release.
Another potential factor contributing to the lack of enthusiasm could be superhero movie fatigue. As the Marvel cinematic universe continues to expand, some audiences may be experiencing a sense of oversaturation, leading to decreased interest in these types of films. If this is indeed the case, it could be an indication of trouble for the future of Marvel movies.
